Nutriad strikes distribution deal in Japan

Nutriad StoryAnimal feed additive maker Nutriad said that Watanabe Chemicals agreed to distribute its products in Japan

The Belgium-based company is now the first European producer with a Sodium Butyrate portfolio in the Japanese market.

Nutriad’s CEO Erik Visser signed the agreement with Watanabe's president Shigehiro Hatanaka.

According to a statement from Nutriad, Japan is among the top 10 producers of animal feed.

Globally, companies are looking to cut their dependence on antibiotic growth promoters (AGP) and instead turn towards feed additives to get more out of their poultry operations.

“For several years Nutriad has been coming to Japan to find the right partner to develop our portfolio in this important market. In Watanabe we have found that partner. Over the past two years we have built the relation with Watanabe, analyzed the potential for our products, learned about the specific local challenges and trained staff of Watanabe and Roku,” said Erik Visser.

“We are delighted to announce our partnership with Nutriad,”  Hatanaka, said.

“Both Nutriad and Watanabe value trust, honesty and commitment, which are building blocks for a long-term relationship. The portfolio, scientific data and technical support of Nutriad will be well received in Japan.”

“The initial focus will be on the introduction of our Adimix and Apex range in poultry, swine and ruminants, building on Watanabe’s strong distribution network. These products fit in a strategy to reduce the dependency on AGP-s. In the second half of this year we will announce next steps on the launch of the broader Nutriad portfolio,” Visser added.

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