VIV Asia 2019 towards the future of food engineering

VIV Asia 2019 Preview Mr Wang 2Wang Yimin, vice-president of Hejun Consultant Co. Ltd and director of Hejun Agriculture Research Centre, at the VIV Asia grand show preview. (Image source: VNU Exhibitions)VIV Asia is set to be held from 13-15 March 2019 in Bangkok as the leading feed to food international show in Asia

The grand show preview took place at the Nanjing InterContinental in China on 16 September at the presence of the international and Chinese press, a selection of industry leaders and partners.

Food engineering

Economic growth, lifestyle up-grading and rising consumer demand for ready-to-eat food products is the current evolving scenario in Asia. More meatballs, sausages and processed meat products are required to feed the market.

At the VIV Asia grand show preview, Wang Yimin, vice-president of Hejun Consultant Co. Ltd and director of Hejun Agriculture Research Centre, presented the current Chinese market’s leading role in Asia with regards to consumption upgrading trends, growing meat processing requirements and new opportunities from new retailing, e-commerce and blockchain.

The Asian market’s development is leading to higher investments in advanced technologies and processing equipment that are used to add value to the animal protein end-products.

Zhenja Antochin, event manager of VIV Asia, explained, “The current VIV Asia value chain already covers a part of the downstream meat production. VIV Asia 2017 hosted over 60 companies related to slaughtering and further processing, while 16.6 per cent of the total visitors in 2017 indicated slaughtering and processing as a sector in their interest.”

“Big steps are going to be made in 2019, introducing Food Engineering at VIV Asia. The exhibition space that is reserved for Food Engineering is doubled, comparing to the slaughtering and processing part of VIV Asia 2017. Over 100 global suppliers will present their equipment, products and services in further processing, logistics, refrigeration, food/ meat ingredients, and packaging.”

Food Engineering is a multi-species concept including poultry meat, egg processing and handling, red meat, fish, shrimp and dairy products.

Pork sector developments

Panadda Kongma, project manager of VIV Asia, continued at the grand show preview by underlining the multi-species nature of the event, focusing on poultry meat, eggs, pork, aquaculture and dairy.

She added, “From the exhibitor perspective the poultry sector is the most complete sector that is present at VIV Asia. While the others are not that complete, they are definitely represented, with the pork production sector’s suppliers taking the lead, after poultry and eggs.”

“Seeing the importance of pork production in the market, VIV Asia 2019 will have a strong attention to the further development of this sector. Due to the multi-species approach, the feed and pharmaceutical suppliers offer a great palette of excellent products already. As we speak, the global VIV Asia team is working on strengthening the Pork genetics and reproduction and farm equipment sections.”

More than ever, VIV Asia 2019 will have a large and broad selection of dedicated suppliers in pork production. Next to the exhibiting companies, several conferences and seminars will take place on the pork market during the VIV Asia 2019 week.

Sixth GFFC by IFIF precedes VIV Asia 2019

This time VIV Asia brings in also a new collaboration with the International Feed Industry Federation.

Ruwan Berculo, director VIV worldwide, announced, “The sixth global feed and food congress will be held in Bangkok, Thailand, from 11-13 March 2019 under the theme ‘The future of Feed & Food – are we ready?’. It will bring together leaders from the global feed and food chain and will offer in synergy with VIV Asia an outstanding combination of contents to all the professional visitors heading to Bangkok this coming March.”

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