VIV China 2018 moves to Nanjing to boost international access

59VIVChina2016Decision makers and management level professionals will account for 35 per cent of the visitors. (Image source: VIV China)The official opening of VIV China 2018, the international trade fair covering the complete gamut of supply chain from feed to food for forward-thinking businesses located in the People Republic of China, is just a month away

VIV China 2018, scheduled to be held from 17- 19 September, will wear a fresh look. The three-day expo is now moving to a new location- Nanjing.

Part of Jiangsu Province and located along the Yangtze River Valley, Nanjing was the Southern capital of China in ancient times. Today it stands at the heart of a provincial animal production industry valued at almost US$799bn per year. Jiangsu Province is an important base for many international companies serving the Chinese market.

The modern facilities of the International Expo Centre in Nanjing and the city’s international and national transport links make this a great location in terms of access and amenities. VIV China’s organisers have extended the expo's panChina reach by strengthening ties with major agricultural and animal husbandry agencies in the key regions of the country such as Anhui, Henan, Hebei, Hunan, Hubei, Jiangxi and Guangdong.

Exhibitors cover the entire supply chain

The expo ground is spread over an area of 40,000sq m and will have more than 600 Chinese and international exhibitors.

The exhibitors include specialists in complete feeds, ingredients and feed additives, feed milling equipment and animal health, global and local leaders in systems for breeding, hatching and farm production, innovators in IT and automation and recognised brands in processing and handling. The companies specialising in laboratory equipment and services, logistics, refrigeration, packaging, consultancy, waste treatment, bioenergy technology, aquaculture systems would also put up booths.

VIV China 2018 expects to welcome 20,000 visitors from nearly 90 countries. Decision makers and management level professionals will account for 35 per cent of the visitors, reflecting the improved overall audience quality delivered by means of strategic industry co-operation, enhanced marketing campaigns and high-quality conference contents.

The international visitor campaigns for VIV China 2018 is focusing on a number of key countries such as Thailand, Vietnam, Korea, India, Pakistan, Iran, Egypt and Russia. Domestic campaigns have also been strong this year. What's more, VIV China will invite 100 global industry leaders through a “VIV Industry Leaders Programme.”

Conference themes

During the show days, VIV China will hold more than 10 international professional forums in cooperation with key media and industry partners.

The International Pig Forum China 2018 will delve into the opportunities for the development of China's live pig industry. The conference highlights include the Sino-Dutch Pig Industry Seminar.

For the poultry sector, the IPC2018 annual meeting and the third China Egg Products Circulation Conference will be held during VIV China 2018. China Egg Processing Association will organise the latter. The aquaculture programme is another expanded feature, with its main session being the 2018 China Aquaculture Summit.

National macro policies and the industrial development trends in China will be discussed in a series of professional forums at VIV China 2018, starting with the Belt and Road International Animal Husbandry Forum. China Animal Waste Treatment Union Forum, the Farm and Food Integration Seminar and the Feed Technology International Forum will be held.

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