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A US$90mn investment is to be directed sustainability sourcing tuna from the Thai Union Group
Thai Union Group has announced that it is investing US$90mn in a drive to ensure that 100 per cent of its branded tuna as being sustainably sourced. The company, which owns tuna brands such as John West, Petit Navire and Chicken of the Sea, will establish 11 new Fishery Improvement Projects (FIPs) around the world.
The company plans to have a minimum of 75 per cent of its tuna sustainably sourced by 2020. According to Thai Union, sustainably sourced tuna is tuna from fisheries that are either already certified according to the standards of the Marine Stewardship Council (MSC) or are involved in a FIP that is working towards achieving standards required for MSC certification. Currently only 11 tuna fisheries globally are MSC certified, supplying just 14 per cent of globally landed tuna.