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Officials from the state of Nebraska have signed nine agreements to promote beef and pork products in Asia on 15 November
Governor Pete Ricketts and Nebraska's agricultural director Greg Ibach have signed a letter of intent with a range of Asian companies and organisations which will provide these businesses with marketing materials, and help restaurants to highlight Nebraskan beef on their menus. Both the state officials and Nebraska Beef Council will provide this support to local Asian businesses.
Ibach stated in a conference "I think that by signing something concrete, it solidifies that relationship" as he concluded the trade mission to China, Hong Kong and Macau.
Governor Ricketts added "We've got people saying, 'If they're doing this for Nebraska beef,' maybe we should too." Ricketts said that he had talked about this deal with newly elected President-elect Donald Trump in Omaha last May.
In addition, European Union officials joined the delegations with companies from Denmark, Germany, France, Holland and UK. In total, 22 meat and poultry levy boards and processors from across Europe visited Asia to promote their meat products in the Far East.