CEAT and Mahindra: a new era for Australian tractors

In a significant boost to global agricultural innovation, CEAT Specialty has partnered with Mahindra & Mahindra (M&M) for the launch of the next-generation OJA tractor range in Australia

The collaboration brings together Mahindra’s advanced tractor engineering and CEAT’s trusted tyre technology, both designed to enhance performance and durability in challenging farming environments.

The OJA series, introduced in Brisbane in September 2025, represents Mahindra’s commitment to modern, efficient, and farmer-friendly machinery. As the world’s largest tractor manufacturer by volume, Mahindra has chosen CEAT as its first-source tyre supplier for this new generation of tractors. Ahead of the launch, CEAT supplied complete, ready-to-fit tyre assemblies from its Ambernath facility, ensuring seamless integration for both Farm/Industrial and Turf applications.

CEAT Specialty’s tyres are already well-recognised in Australia for their reliability across diverse terrain. The company’s engineering team worked closely with Mahindra’s experts to create a range of tyres tailored to Australian agricultural needs. The line-up includes:

FARMAX – delivering superior traction and long-lasting durability for farming.

TYROCK Super X3 – engineered for industrial performance with loaders and backhoes.

TURF XL – ensuring gentle soil compaction and smooth operation for hobby farmers.

Built tough to withstand Australia’s demanding conditions, Mahindra’s OJA tractors combine power, comfort, and advanced features. With innovations such as a button-operated PTO, digital driver display, enhanced hydraulics, and power steering, these tractors offer precision and ease for both professional and small-scale farmers.

Amit Tolani, Chief Executive of CEAT Specialty, said: “We are proud to partner with Mahindra once again, this time for their future-ready OJA launch in Australia. Our tyres are engineered to deliver performance across industries and applications. This partnership is another step forward in our journey with Mahindra, and a strong example of how CEAT is enabling farmers worldwide with trusted, efficient products.”

Ravindra S Shahane, Head of Global Product Planning & International Operations at M&M, said, “We are proud to introduce the globally acclaimed Mahindra OJA tractor range in an important market like Australia… This extension into Australia further strengthens the bond between the two brands.”

Through this partnership, CEAT Specialty strengthens its role as a global OEM partner, empowering farmers with dependable, high-performance tyres that support modern agriculture worldwide.