42nd edition of Macfrut 2025 presented in Cairo

The presentation of the 42nd edition of Macfrut 2025 was held in Cairo and is expected to be even more innovative and spectacular

Held at the Rimini Expo Centre, Macfrut is the industry’s only international supply chain trade fair and is a unique event that combines three key elements for the sector’s growth: business, networking and knowledge. With Egypt as the international partner, Lazio as the Partner region and potatoes in the spotlight, the International Symposium on Biotechnological Tools in Horticulture, thematic focus sessions with a new addition, ‘The Healthy Food Show’, will be presented in an innovative and spectacular way. These are just some of the novelties of the 42nd edition of Macfrut, the international trade fair for the fruit and vegetable sector, which will be held from 6-8 May 2025.

Egypt is a strategically located Mediterranean country that has long chosen Macfrut as the world’s leading showcase for the growth of its fruit and vegetable sector. During the three-day trade fair, Egypt will play a central role with events, tastings, meetings and international presentations, supported by a large institutional and business delegation. With this international partnership, Macfrut continues to strengthen its ties with the Middle Eastern countries, which are an increasingly important market for the sector. 

The Lazio region, known for its certified quality products, will take centre stage at the 42nd edition of Macfrut, with various products such as PDO chestnut, PGI artichoke, PDO potato and PDO hazelnut, among others featured at the three-day event and presented in detail to an international audience as part of an extensive programme of initiatives. 

As one of the world’s most widely grown crops, with a global production area of around 18 million hectares, potatoes will be the star product of the 2025 edition. The trade fair will host the International Potato Symposium, a two-day event featuring in-depth discussions on technical, agronomic and market issues with international experts, global stakeholders and leading researchers in the sector. 

For the first time, Macfrut will host the Biotechnology Symposium, sponsored by the International Society of Horticultural Science (ISHS), which promotes research in all areas of horticultural science. It will be an opportunity for plant biotechnology researchers and the production chain to meet. The aim is to present the latest technical and scientific information on technologies used in plant in vitro cultures, plant propagation and the creation of new, resilient and high-quality varieties.  

A number of themed exhibitions such as the Healthy Food Show, the Biosolutions International Event, the Plant Nursery area, the Spices & Herbs Global Expo, the Agrisolar Systems & Technologies, the Red Planet, the water revolution and Macfrut Field Solutions will showcase innovations that address issues in modern fruit and vegetable production.