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Expand business through FOODEX JAPAN 2021

The event will take place on 9-12 March. (Image source: bbpc/Pixabay)

FOODEX JAPAN 2021 is scheduled to take place at the Makuhari Messe in Chiba Prefecture from 9-12 March 2021

FOODEX JAPAN is a leading food and beverage exhibition in Japan having more than 45 years of history, with exhibitors from more than 90 countries and regions participating.

Thus, even though it is located in Japan, both exhibitors and buyers have the opportunity to expand their business globally throughout the four-day exhibition.

It is established practice for the Prefectural Government of Chiba to set up its booth at FOODEX JAPAN to support the development of sales channels for food-related businesses in the Prefecture. It will be the first time that two types of FOODEX JAPAN exhibitions are organised simultaneously: in person and online. By combining these two methods, both exhibitors and buyers can expect to have more business meeting opportunities, regardless of time and place.

To date, the provision of food and beverage samples at business meetings was an essential part of this industry. However, in this new era, even though it is impossible to provide such samples in person in a virtual exhibition, FOODEX JAPAN organisers believe it is important to set up a network of potential buyers through online meetings and then to continue further business developers.