Horti Asia to make a comeback with new rebrand in 2025

Horti Asia will rebrand as Horti Agri Next Asia (HAN Asia) in 2025. (Image source: VNU)

After successfully concluding its eighth edition, Horti Asia—the international trade show for horticultural and floricultural production and processing technology in Asia—will rebrand as Horti Agri Next Asia (HAN Asia) and make a grand return from 12-14 March 2025 at the IMPACT exhibition centre in Bangkok, Thailand

At this year’s event which held in conjunction with AGRITECHNICA ASIA from 22-24 May 2024 at BITEC, Bangkok, the show spanned 14,000 sq m and featured cutting-edge agri-technology and horticultural solutions from 336 top global brands. Around 12,129 trade visitors from 73 countries attended the event. Moreover, the show also hosted intensive conference sessions with knowledge shared by 118 keynote speakers from nine countries across 42 sessions.

Next year, the event—under the VIV Worldwide direction—will rebrand as Horti Agri Next Asia and make a grand return in from 12-14 March 2025 at the IMPACT exhibition centre in Bangkok, Thailand. 

“At VIV Worldwide, our vision is to continually advance and develop our trade shows to meet the evolving needs of the agricultural and horticultural sectors. The rebranding of Horti Asia to Horti Agri Next Asia signifies our commitment to this vision,” said managing director of VIV Worldwide, Birgit Horn. “We have already seen great success with Horti Agri Next MEA, and we are excited to expand our reach with new editions in Vietnam and Indonesia, co-located with ILDEX exhibitions. These smaller, regional shows will build momentum leading up to the grand event in Bangkok where Horti Agri Next Asia will be co-located with VIV Asia.”

For more information on HAN Asia, visit: www.hortiagrinext.com