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Mr Ascoz provides insight into the company's most popular products while also highlighting the significance of their presence at the event and their market growth over the recent years. (Image source: FEAG)

Bellota Agrisolutions sales director, Mr Inigo Ascoz speaks with Far Eastern Agriculture at AGRITECHNICA & HORTI ASIA 2024, that took place from 22-24 May at the Bangkok International Trade & Exhibition Centre (BITEC) in Bangkok, Thailand 

Mr Ascoz provides insight into the company's most popular products while also highlighting the significance of their presence at the event and their market growth over the recent years.

Can you give us some insight into your company?

Inigo Ascoz (IA): We are the biggest manufacturer of wear parts in the world. We have 11 manufacturing plants worldwide including Europe, the United States, Canada, India and Brazil, among others. We have two main divisions, namely the hand tools division and the agricultural wear parts division, which is based on Agrisolutions. Under Agrisolutions, we have different brands, with the main one being Bellota. Besides this, we have other brands and we also produce under customers’ brands. We are currently cooperating with more than 500 original equipment manufacturers (OEMs) worldwide. The main ones are the biggest players in the market and all of them are customers from us. Moreover, we are also working with distributors for the aftermarket business.

What is the significance of the AGRITECHNICA ASIA show for Bellota in the Asian market?

Inigo Ascoz (IA): Well for us, the significance of course, is to partner with the main players, not only in Thailand, but also in Southeast Asia. 

Is this your first time exhibiting in Asia?

Inigo Ascoz (IA): No, this is the third time we have participated in this show. But in Thailand, yeah, this is the first. 

Which other trade shows have you attended in the past?

Inigo Ascoz (IA): At the moment, this is the only show we take part in within Asia. Of course, we have participated in the main shows like AGRITECHNICA in Germany and some other local shows in North America, Brazil and in different countries. I was also conversing with an AGRITECHNICA organiser and they were thinking of conducting some other shows in places in Southeast Asia. Well, that is definitely something we will consider. Our main purpose of being in this show is to get in touch with our current customers and have a look out for new customers, whether they are the OEMs or distributors in different markets in Southeast Asia.

Have you launched any new products recently or during the show?

Inigo Ascoz (IA): Yes, we do build and create new part numbers in the existing product lines and we are currently also into innovative long lasting solutions involving application with tungsten carbide technologies or higher resistance materials.

How is Bellota’s current market performance?

Inigo Ascoz (IA): Well, we are performing quite well. In terms of innovative solutions, the OEMs are usually more willing to adopt to this application, rather than the aftermarket.

Are your products targeted towards smallholder farmers or large scale farms?

Inigo Ascoz (IA): At the end of the day, we target the ones that are more sensitive to the quality of parts. They can either include large scale farmers, contractors or servicing companies. Since time is money for them, long lasting solutions serve as an important subject. 

What are the long and short term goals of the company and do you have any plans of expansion?

Inigo Ascoz (IA): We have been very active since 2008 and especially after 2014, we have been acquiring companies, either those that have provided us a wider product branch or a deeper product branch to be more specialist in the different product branches. We also acquire companies that provide us with new technologies to be applied to the existing product branch.

Do you offer training programmes and workshops to people of the younger generation?

Inigo Ascoz (IA): No, we of course train our own employees, but we mostly focus on training our customers by organising training courses with the sales force from our customers regarding the difference between our products and other products in the market, why our offer is premium, etc.

Which is currently your best selling product and who is your primary customer?

Inigo Ascoz (IA): Our best selling product is always the disc. It is considered a universal product since it is a type of product which is being used in all the continents, whereas you have some other products that are more specific for some countries. It is a big world and every market has different requirements. Our main customer is the OEM. They come to us for existing solutions or new solutions that we can provide to them.

 

The event will bring together 400 exhibitors and 13,000 visitors from 50 countries and regions. (Image source: Vietstock Expo & Forum)

The International Aquaculture Conference 2024 held during Vietstock and Aquaculture Vietnam 2024 will be taking place from 9-11 October at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam

The aquaculture industry significantly contributes to Vietnam’s seafood production, providing nutritious food and supporting millions of livelihoods. However, the industry faces significant challenges due to climate change and environmental degradation. Although economically profitable, the traditional aquaculture model is increasingly unsustainable, owing to its contribution to global warming and ecosystem degradation. This can in turn lead to numerous factors including lower productivity, reduced product quality, and a heightened risk of disease outbreaks and resource scarcity.

In an attempt to combat these challenges and secure the sustainable growth of the aquaculture sector, the International Aquaculture Vietnam Conference, held as part of the Vietstock and Aquaculture Vietnam in October will be collaborating with experts and businesses to find solutions to the most pressing aquacultural issues.

Recognising the industry’s current state, the sixth edition of the International Aquaculture Vietnam Conference will present the theme 'Greenhouse Emission Reduction and Development of Green Economy in Aquaculture.' With support from the Vietnam Fisheries Society (VINAFIS) and the International Collaborating Centre for Aquaculture and Fisheries Sustainability (ICAFIS), attendees will have access to in-depth content and optimal solutions to improve aquaculture models and production while protecting aquatic ecosystems.

The first day of the conference will deep dive into the rich tapestry of 'Aquaculture Species diversity'. The second day will focus on the technological advancements and strategic approaches to develop aquaculture industry sustainability. 

Vietstock 2024 and Aquaculture Vietnam 2024 will take place concurrently, providing a comprehensive platform for the development of the livestock and aquaculture industries. The event will bring together 400 exhibitors and 13,000 visitors from 50 countries and regions. Companies are also offered an opportunity to contribute their voice through sponsorship and by becoming speakers at the International Aquaculture Vietnam Conference. 

 

 

The 42nd international trade fair for the fruit and vegetable sector will be held from 6-8 May 2025 at the Rimini Expo Centre in Cairo. (Image source: Macfrut)

The presentation of the 42nd edition of Macfrut 2025 was held in Cairo and is expected to be even more innovative and spectacular

Held at the Rimini Expo Centre, Macfrut is the industry’s only international supply chain trade fair and is a unique event that combines three key elements for the sector’s growth: business, networking and knowledge. With Egypt as the international partner, Lazio as the Partner region and potatoes in the spotlight, the International Symposium on Biotechnological Tools in Horticulture, thematic focus sessions with a new addition, ‘The Healthy Food Show’, will be presented in an innovative and spectacular way. These are just some of the novelties of the 42nd edition of Macfrut, the international trade fair for the fruit and vegetable sector, which will be held from 6-8 May 2025.

Egypt is a strategically located Mediterranean country that has long chosen Macfrut as the world’s leading showcase for the growth of its fruit and vegetable sector. During the three-day trade fair, Egypt will play a central role with events, tastings, meetings and international presentations, supported by a large institutional and business delegation. With this international partnership, Macfrut continues to strengthen its ties with the Middle Eastern countries, which are an increasingly important market for the sector. 

The Lazio region, known for its certified quality products, will take centre stage at the 42nd edition of Macfrut, with various products such as PDO chestnut, PGI artichoke, PDO potato and PDO hazelnut, among others featured at the three-day event and presented in detail to an international audience as part of an extensive programme of initiatives. 

As one of the world’s most widely grown crops, with a global production area of around 18 million hectares, potatoes will be the star product of the 2025 edition. The trade fair will host the International Potato Symposium, a two-day event featuring in-depth discussions on technical, agronomic and market issues with international experts, global stakeholders and leading researchers in the sector. 

For the first time, Macfrut will host the Biotechnology Symposium, sponsored by the International Society of Horticultural Science (ISHS), which promotes research in all areas of horticultural science. It will be an opportunity for plant biotechnology researchers and the production chain to meet. The aim is to present the latest technical and scientific information on technologies used in plant in vitro cultures, plant propagation and the creation of new, resilient and high-quality varieties.  

A number of themed exhibitions such as the Healthy Food Show, the Biosolutions International Event, the Plant Nursery area, the Spices & Herbs Global Expo, the Agrisolar Systems & Technologies, the Red Planet, the water revolution and Macfrut Field Solutions will showcase innovations that address issues in modern fruit and vegetable production. 

 

 

 

For sub-Saharan African countries, SPACE will once again be a unique event and a valuable driver of growth. (Image source: SPACE)

The 38th edition of SPACE will take place from 17-19 September at the Rennes Exhibition Centre in France

This year, SPACE 2024 promises to be a premier event for the agricultural sector, attracting more than 1,200 exhibitors, 100,000 visitors from 120 countries, more than 100 conferences, a platform for innovations, special events for young professionals, an Espace for the Future to explore forward-thinking tools, job dating events and top buyers from around the world.

One key theme at SPACE this year is attracting a new generation of farmers, essential to sustaining this key industry in France. SPACE 2024 aims to provide farmers with a comprehensive range of ideas and solutions to improve succession planning, farm sales and acquisitions and enhance the overall attractiveness of agricultural careers, ensuring that livestock farmers can thrive. Energy transition, food sovereignty and generational renewal will be the main themes at SPACE this week. 

For sub-Saharan African countries, SPACE will once again be a unique event and a valuable driver of growth. Delegations from Benin, Togo, Cameroon, Côte d'Ivoire, Nigeria, Senegal and others will attend to explore solutions for developing their food independence.

The Tech’Agri Challenge by INNOV’SPACE also returns for its second edition. This year’s challenge includes both a demonstrator category and an ideation category. Five solutions will be presented at the Expo in Hall 3, with teams showcasing their projects. A panel of professionals will judge the projects and select the winners of the 2024 competition. A number of animal presentations and conferences will also take place, giving a unique opportunity for the agricultural community to gain insight about important issues.

Thanks to the diverse range of suppliers showcasing equipment and services for all aspects of animal farming, SPACE is a global meeting point for livestock farmers from around the world.

The Young Farmers Day is the central meeting place for all those at the beginning of their career in agriculture and agribusiness. (Image source: DLG)

On 14 November, the DLG (German Agricultural Society) is organising the Young Farmers Day, which attracts young people from Germany and from countries across Europe

Young professionals, entrepreneurs, students and apprentices can benefit from EuroTier’s extensive information for young career starters. On 13 November, the focus of the exhibition will be on the next generation, with young breeders having the opportunity to meet and network at the cross-species Young Breeders' Meeting. In addition, the Job Wall offers a compact overview of current job advertisements in the agricultural industry. The day programme will cover talks, presentations and networking events, and will take place in Hall 13.

The Young Farmers Day is the central meeting place for all those at the beginning of their career in agriculture and agribusiness. The event caters to the needs of the entire young segment which includes young farmers, students, pupils and young professionals in the agricultural upstream or downstream industry. With the panel discussion: 'Increasing animal welfare, surviving globally - is that possible?' Rebecca Derstappen from the Thünen Institute, Germany; Verena Beck, Brand Fleisch; and Jörg Struve, Struve Agrar will talk about higher animal welfare standards and higher production costs, a situation that has led some producers and players in the meat industry to address their international competitiveness.

Three keynote speeches on the topic of direct farm sales will take place, followed by another panel discussion exploring how cows can be viewed as climate pests. Other presentations will focus on biogas plants and alternative housing options to the conventional animal housing.

Ideal for young career starters is another panel discussion titled: 'Herd management programmes - the foundation for your success in dairy cattle management,' which allows attendees to learn how a herd management programme can help them develop the skills they need for a successful future in dairy farming. 

At the last talk of the day, 'Junge DLG: Your springboard to the future,' young visitors will learn what it means to be part of the Junge DLG network and how to get involved. In addition, the Junge DLG is organizing a “Guided Innovations Tour” of the exhibition grounds in cooperation with the two German universities of Kiel and Weihenstephan

To celebrate the end to a successful day, the event will culminate in the Young Farmers Party which will offer young farmers a well-deserved break away from the hard day-to-day work. The party will take place on the evening of 14 November from in the Munich Hall at the Hanover exhibition grounds.

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