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The biggest edition of VIV Asia ever

VIV Asia 2019 Opening Ceremony 4Animal protein businesses from many countries met in the first trimester of the year at VIV Asia, one of the leading international trade shows from feed to food for Asia, from 13-15 March 2019 in Bangkok

Organised by VNU Exhibitions Asia Pacific Co, Ltd and VNU Exhibitions Europe, this year marks the 16th occasion that VIV Asia has taken place.

Visitors met 1,245 leading companies from 62 countries under one roof. VIV Asia 2019 welcomed professionals from Asia and beyond during these three days, further reinforcing its reputation as the ideal trade show for animal husbandry.

Food Engineering - highlight of the year

The highlight of this edition is that VIV Asia introduced an extended business section on food engineering, which covers and showcases equipment and services for the food production and processing of poultry meat, eggs, red meat, fish and dairy products. The VIV Analysis team identified a need for a platform to provide a linkage between livestock and food production businesses, to create more opportunities through the supply chain in the target markets.

At VIV Asia 2019, the food engineering section featured more than 100 leading local and international companies that bring complete solutions, high technology and full services at a professional standard to serve customers and investors.

In this zone, top companies showcased pre-processing, slaughtering, ingredients, additives, seasoning, marinating equipment, cooling/freezing, packaging, logistics and storage, food safety management, IT with digital technology, hygiene, wastewater treatment and energy management.

Opening Ceremony remarked

At the opening ceremony, Luck Wajananawat, deputy minister of agriculture and cooperatives, presided over the proceedings.

Chiruit Isarangkun Na Ayuthaya, president of Thailand Convention and Exhibition Bureau (TCEB), ambassadors and diplomats from the Netherlands and the UK and several other nations, as well as event sponsors and supporters from the government and private sectors, attended.

During the event, the “Asian Personality Awards” were presented to the creative minds that devote themselves to the poultry and livestock industries in Asia. These awards are produced through a cooperation between VIV worldwide Director Ruwan Berculo, VIV Asia Senior Project Manager Panadda Kongma and VIV Asia Event Manager Zhenja Antochin, as well as Nigel Horrox, managing director of Positive Action Publications.

Luck Wajananawat said that VIV Asia is the technology exhibition and seminar for livestock and aquaculture industries of Asia. Its pattern to showcase livestock technologies and seminars help further the knowledge to develop livestock businesses. Furthermore, VIV Asia aims to upgrade Thai agriculture through research and development on agricultural, livestock and fisheries infrastructures with emphasises on the effective uses of resources in a sustainably and environmental friendly manner along with the application of modern technologies in farm management.

This correlates with the policy of the Ministry of Agriculture and Cooperatives in providing consistent support to the development of the livestock industry. In this connection, the Ministry has assigned the Department of Livestock Development to organize a booth in VIV Asia 2019 and participate in the academic seminar on “Disease prevention management for export.”

The Ministry underscores the importance the use of technology in dealing with the challenges arising from the changing of demography and workforces through several measures from enhancing the farm efficiency, increasing the agricultural produces values, to supporting the proper land use in agriculture.

VIV Asia 2019 creates a new business section on food engineering which responds to the demands from feed to food and opens the opportunities to bring in the high technologies to apply in Asia’s agricultural and livestock businesses. The organisation of this event is then the vital part in presenting Thailand as the MICE Hub and the main business destination of Asia together with the international standard MICE venues and professionals.

Chiruit Isarangkun Na Ayuthaya, president at Thailand Convention and Exhibition Bureau (TCEB), commented, “With the market value of processed meat at above one trillion dollars and the animal feed of some six billion dollars, I believe we all realize the role of this exhibition to the global trade as well as the wellbeing of mankind. TCEB supported meetings and international exhibitions based on the government's 4.0 policy.”

“Among them is VIV Asia that is a very good evidence of the success of cooperation among concerned parties. VIV Asia becomes the most anticipated show for animal proteins production as it has received the highest approval ratings from visitors and exhibitors of any livestock events in Asia. The most recent edition was in 2017 and that edition already took the show into the new level of global platforms in terms of event size and reach. Its certified final figures confirmed a new record total of 45,952 visits from 127 countries, revealing a nearly 20 percent increase compared with 2015.”

Show spotlight

Panadda Kongma, head of the competence centre for livestock, which takes care of VIV Asia, said, “VIV Asia 2019 focuses on the food production business as we have created the ‘Food Engineering’ section in Hall 98. We also focus on the swine business with a growth of 30 per cent in exhibiting companies. We have created a bridge to increase business potential with other countries through the ‘International Pavilions’ where we have 10 pavilions from Belgium, France, South Korea, Thailand, the United States, Japan, Canada, China and Spain.”

“We provide industry professionals with knowledge platforms through more than 100 seminars and conferences during VIV Asia, organized by VIV worldwide, top companies and global publications. The event is also coordinated with the 6th edition of Global Feed and Food Congress (GFFC) which met in this same week in Bangkok as well,” Kongma added.

“As a special feature on site, we have arranged the VIV Industry Leaders Program to invite the influencers and top investors of the industry to visit our show from several important countries. This edition of the VIV Industry Leaders Program has attracted 500 industry leaders who are key players influencing the livestock economy of the Asia region,” Kongma concluded.