Catering to a booming Asian market

feag feag feagThe show hosted more than 89 companies from 20 countries. (Image source: VNU exhibitions)The first edition of AGRITECHNICA Asia 2017, held in Bangkok from 15-17 March 2017, made its mark with an excellent showcase of leading international agri-machinery companies, impressive number of exhibition visitors and a strong programme of seminars and conferences

The show hosted more than 89 companies from 20 countries worldwide, covering the paradigm of technologies for agricultural machinery and tractors, storage and transportation, as well as bio-energy production, by mainly focusing upon cultivation of industrial crops such as rice, sugar cane, tapioca/cassava, oil palm and field corn. The show was organised through a collaboration between VNU exhibitors and DLG (Deutsche Landwirtschafts-Gesellschaft – German Agricultural Society), who are the organisers of renowned AGRITECHNICA, Hannover. Speaking in an exclusive interview with Far Eastern Agriculture, Jens Kremer, deputy managing director at DLG Service GmbH said that the decision to host an Asia edition was prompted by a growing demand from Southeast Asia for an open agri-machinery show for their markets.

“Our official numbers and research show us that there is an increasing market for mechanisation in Asia. DLG constantly strives to transfer knowledge about the latest developments in agriculture across the world. We wished to bring the latest innovation in the industry to the Asian market,” Kremer added.

The full article will appear in the next issue of Far Eastern Agriculture. 

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