Livestock

Genesys drives poultry innovation in Asia (Image credit: Genesys )

Across Asia, poultry producers have been steadily moving towards more advanced systems, with gender sorting becoming an essential part of modern hatchery operations

Traditionally done by hand, this process has long supported export requirements, where uniformity and precise weight standards are critical. However, the industry is now facing growing pressure due to labour shortages and uneven manual accuracy.

In response, Ceva Santé Animale has expanded the use of its Genesys solution across the region. Designed for today’s high demand hatcheries, Genesys offers a reliable way to automate gender sorting while improving consistency and efficiency. Its ability to integrate smoothly into existing systems and handle large scale production makes it particularly suited to Asian markets.

Accurate gender sorting brings clear advantages. Since male and female broilers grow at different rates, separating them early allows farmers to fine tune feeding plans and manage processing schedules more effectively. This leads to better flock uniformity, improved processing outcomes, and reduced waste across the value chain.

The growing importance of this technology was evident during the Gender Sorting Symposium held in Singapore on 24 and 25 March 2026. The event brought together hatchery managers, farm operators, nutrition experts, and processing specialists, all focused on improving performance in poultry production. Discussions highlighted how precise sorting at the hatchery stage can influence everything from animal welfare to final product quality.

Genesys stood out during the event for its dependable performance at industrial scale. It was recognised for delivering consistent results, supporting efficient workflows, and helping producers reduce losses while improving sustainability. These qualities have positioned it as a trusted option for hatcheries aiming to modernise their operations.

The overall message from the region is clear. Asian poultry producers are embracing smarter and more predictable systems to meet rising demand and stricter standards. With continued adoption of technologies like Genesys, the industry is moving towards a more efficient and sustainable future.

Smarter water care arrives with EDIE Generation 2 for livestock and poultry farms. (Image credit: Kemin Industries)

Kemin Industries has unveiled its latest innovation, EDIE Generation 2, a modern system designed to improve water disinfection across livestock and poultry operations 

This new solution reflects a growing shift towards smarter and more connected farm management tools.

Built to simplify everyday operations, EDIE Generation 2 brings together automation, live monitoring, and seamless connectivity in one easy to use platform. The system allows farmers and operators to manage water quality with greater precision while reducing the need for constant manual checks. By doing so, it supports both animal wellbeing and overall farm productivity.

"Water quality plays a critical role in animal health and operational productivity," said Dillon Mellick of Kemin Animal Nutrition and Health. "With EDIE Generation 2, we are delivering connected intelligence that helps producers manage water disinfection more precisely, more efficiently, and with greater confidence."

The system works directly within the water line, tracking chlorine dioxide levels and offering optional readings such as pH and oxidation reduction potential. This gives users a clear and immediate view of water conditions, helping them respond quickly when adjustments are needed.

In addition to monitoring, EDIE Generation 2 records key data such as water usage, dosing patterns, and equipment performance. It also connects to a mobile app, allowing users to check updates and receive alerts remotely. Built in sensors notify staff when chemical levels are low, while a refined controller with a clear display makes operation straightforward.

Designed to work alongside PRO OXINE AH, Kemin’s chlorine dioxide disinfectant, the system delivers consistent and reliable application without the need for manual mixing. It can also be added to existing setups, making it a flexible option for farms looking to upgrade.

With this launch, Kemin continues to focus on practical solutions that improve farm hygiene and strengthen biosecurity through smarter water management.

Strengthening poultry health with MEVAC MULTI ADENO (Image credit: Kemin Industries)

MEVAC MULTI ADENO is designed to support poultry health by protecting chickens against serious viral infections that can affect productivity and survival

This inactivated tetravalent vaccine targets key strains of Fowl Adenovirus infection, which are widely present in poultry populations and linked to conditions such as Inclusion Body Hepatitis and Hydropericardium Syndrome.

Fowl adenoviruses are known to exist in multiple forms, grouped into several species and serotypes. These viruses can lead to a range of health issues in chickens, from respiratory problems to severe liver damage. Among them, inclusion body hepatitis is particularly concerning, as it affects both broilers and layers and can lead to noticeable losses on farms. Birds suffering from this condition may show signs such as reduced appetite, lethargy, increased water intake, and diarrhoea, along with higher mortality.

This vaccine works by preparing the bird’s immune system to respond effectively to infection. It contains inactivated strains of adenovirus linked to the most common disease causing types, helping to reduce both clinical symptoms and death rates. It is intended for use in chickens and can be given from seven days of age, depending on veterinary guidance.

The recommended dose is 0.5 ml per bird, administered either under the skin in the lower neck area or into the muscle of the thigh or breast. Proper handling is important, including shaking the bottle before use and ensuring sterile equipment is used during administration.

Care should be taken not to vaccinate birds that are already unwell or immunocompromised. The product should also not be mixed with other veterinary medicines. While no adverse effects have been reported even at higher doses, its safety during the laying period has not been fully confirmed.

To maintain effectiveness, the vaccine must be stored between 2°C and 8°C, away from direct sunlight, and must not be frozen. Once opened, it should be used within three hours.

Overall, MEVAC MULTI ADENO offers a practical approach to managing viral challenges in poultry, helping farmers maintain healthier flocks and more stable production.

Asia drives the next wave of global poultry trade.

Poultry is steadily becoming the most dynamic segment in the global animal protein trade, driven by rising demand, shifting consumption patterns, and expanding production.

According to the latest report from the US Department of Agriculture, changes in supply and trade flows are reshaping the global poultry market, with Asia playing a central role.

China is at the forefront of this transformation. Its poultry production is expected to reach 17.3 million tonnes in 2026, overtaking Brazil and closing the gap with the United States. This growth has been supported by large scale integrated farming, increased breeding stock, and continued government backing. While production is rising quickly, domestic consumption remains relatively moderate, encouraging producers to look outward.

As a result, China is expanding its presence in export markets. Shipments are forecast to reach 1.4 million tonnes in 2026, nearly three times the level seen in 2020. Having become a net exporter in 2024, the country is steadily increasing its share of global trade. At the same time, its traditional markets such as Japan and Hong Kong are no longer as dominant, making way for emerging buyers across Southeast and Central Asia.

Countries like the Philippines, Cambodia, and Malaysia are now key destinations. Demand in these regions is growing rapidly, largely due to affordability and changing diets. Newer markets such as Kyrgyzstan, Russia, Afghanistan, and Iraq are also contributing to this expansion, showing how far China’s reach now extends.

There has also been a noticeable shift in the type of products exported. Frozen cuts and whole birds are becoming more common, replacing processed items. This aligns with demand in developing markets where lower priced and simpler products are preferred.

Despite its growth, China faces barriers in several major markets, including Europe and parts of the Middle East. This means competition with established exporters like Brazil and Thailand is intensifying, particularly in price sensitive economies.

Overall, poultry is becoming a key driver of protein consumption across Asia. As demand continues to rise, the region is set to play an even bigger role in shaping the future of global trade.