Food engineering to receive enhanced focus on VIV Asia 2019

viv 2019VIV Asia 2019 will be held in BITEC exhibition centre in Bangkok, Thailand from 13-15 March 2019, focussing on Asia’s all species and sectors of the animal protein value chain

Organised by VNU Exhibitions Europe, The biennial VIV Asia was last held in 2017, making a record total of 45,952 visits from 127 countries, about 20 per cent rise in attendance compared with 2015.

“We expect more than 50,000 visits in March 2019,” event manager Zhenja Antochin declares. “Past editions have achieved the highest approval ratings from visitors and exhibitors of any event organised by VIV worldwide. We are determined that the March 2019 show will confirm that degree of value and satisfaction for everyone concerned and the key role we play in serving industry leaders from all parts of Asia and beyond. Our job is to make sure that the event has excellent and specific features to suit all visitors and that everyone in the feed-to-food chain is aware of the value of visiting.”

“The pre-show promotion campaigns for VIV Asia 2019 are targeting a number of major countries in the wider Asia-Pacific region, including China, India, Pakistan, Bangladesh, Japan and of course Thailand. We are organizing important delegations from each of these countries and others as well, representing their most forward-thinking businesses active in the sectors of meat, eggs, milk and aquaculture.”

Multi-species platform

Panadda Kongma, Thailand-based project manager of VIV Asia, commented, “Farm production and the enhanced focus on food engineering involve more exhibitors this time. At the last edition up to 20 per cent of companies exhibited on-farm production themes. The proportion is higher in 2019 mainly because there will be a larger selection of suppliers dedicated to pork production. And whereas the processing section of 2017 contained around six per cent of all exhibitors, the new Food Engineering feature is set to contain 10 per cent of companies and occupy double the former space.”

“Of all the sections of the show, those relating to feed and animal health products are most typical of the multi-species approach, with products and services of high interest for every species. These sections held 60 per cent of exhibiting companies at VIV Asia 2017 and are ready to do at least the same in 2019. In fact, the demand for stands in those areas has out-stripped the space available.”

“The overall data from 2017 underlined the multi-species profile of VIV Asia when they referred to the animal protein sectors in which visitors were mainly involved. Given the importance of pork, milk and aquaculture in the Asian market, we see clear opportunities for increasing the attendance from each of those industries.”

Enhanced on Food Engineering

Zhenja Antochin takes up the story about Food Engineering by explaining that the section will present the products and services of more than 100 global suppliers, for the complete post-farm chain from slaughtering and processing to logistics, refrigeration, food ingredients and packaging.

“Primary and secondary processing are central aspects of it, of course, but the ideas and information that Food Engineering will offer across every bit of the journey from farm to consumer are meant to provide food manufacturers and retailers with a strong and valuable platform dedicated to this sector’s developments in Asia,” he further added.

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