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While calcium is essential for bone strength, muscle function and enzyme activity, what truly matters in poultry diets is its bioavailability.

Even the smallest changes in poultry nutrition can lead to major financial gains, particularly when it comes to improving feed efficiency

In large-scale broiler production, a one-point drop in feed conversion ratio can cost upwards of $20 million annually. Recent research from the University of Arkansas is helping poultry producers get more precise with calcium, a key nutrient that significantly influences feed-to-weight gain efficiency.

While calcium is essential for bone strength, muscle function and enzyme activity, what truly matters in poultry diets is its bioavailability — how much of the calcium the bird can actually absorb and use. Traditional feed formulations focus on total calcium content without fully accounting for how accessible that calcium is from different sources.

Ben Parsons, assistant professor of poultry nutrition at the Arkansas Agricultural Experiment Station, explains the core issue: "The biggest challenge we have is analytically picking up the calcium content of our samples accurately." The variability comes from feed ingredients like limestone and dicalcium phosphate, which are mined minerals that vary in particle size and composition.

Parsons, along with Ph.D. student Rebekah Drysdale, conducted a comparative study of two methods to measure calcium bioavailability. The classic bone ash method — used for decades — assesses mineral content in the bird’s leg bone. A newer, faster method called the "apparent ileal digestibility test" analyses how much calcium is absorbed in the final section of the small intestine.

Drysdale developed the updated bone ash method during her master’s research. Parsons said, "The bone ash method is a classic approach that has been around for decades, mainly for trace minerals and phosphorus but very recently we've developed a regression approach for bone ash to measure calcium." The researchers found both methods to be reliable, but the ileal digestibility test offers results within 24 to 72 hours, compared to the two weeks required for the bone ash method.

Limestone remains the most common calcium source in poultry feed due to its low cost and availability. However, its digestibility can vary widely, from 20% to 80%, depending on particle size and solubility. Over-supplying calcium to compensate can negatively affect the absorption of other nutrients like phosphorus and even worsen disease susceptibility. "Some recent work is showing that excess calcium can exacerbate disease and pathogen challenges," Parsons said.

Parsons hopes future poultry diets will be based on digestible, not total, calcium levels. "You want a limestone that's in the middle of this solubility distribution," he said, pointing out that too rapid or too slow solubility both cause issues. By using both testing methods, producers can better identify high-performing calcium sources and reduce waste while maximising bird health and growth.

The poultry sector is undergoing a profound transformation.

The global poultry keeping machinery market is forecast to grow steadily, with projections indicating a rise from US$5.6bn in 2025 to US& 8.1bn by 2035.

This expansion, supported by a 3.8% CAGR, is being driven by rising demand for poultry products worldwide, growing adoption of automation, and a strong focus on sustainable and efficient farm management.

The poultry sector is evolving fast, with technology playing a pivotal role in modernising how farms operate. Automation is becoming the standard across poultry operations, making labour-intensive tasks like feeding, watering, egg collection, and waste disposal more streamlined. Integration of IoT and AI tools is allowing farmers to monitor bird health, feed levels, and environmental conditions in real time.

According to a leading industry analyst, “The poultry sector is undergoing a profound transformation, moving rapidly towards sophisticated automation to enhance efficiency, ensure biosecurity, and meet the soaring global demand for protein. This growth is not just about quantity; it’s about quality, sustainability, and intelligent farm management.”

This market growth is further supported by increasing poultry consumption, particularly in urban areas where protein-rich diets are in higher demand. Governments are also backing the shift towards more secure and modern farming practices, offering support for the adoption of biosecure housing and automated disinfection systems.

Sustainability is another key area shaping the market. With climate pressures and environmental regulations on the rise, poultry farms are turning to energy-efficient technologies such as solar-powered systems, intelligent ventilation, and waste-to-energy innovations to reduce their environmental footprint.

Feeding and climate control technologies are emerging as the most significant segments within the poultry machinery market. Automated feeding systems help deliver balanced nutrition while cutting down on manual labour and feed waste. With fluctuating feed prices, these systems are crucial for improving feed conversion ratios and optimising bird growth. Climate control systems, meanwhile, ensure healthy farm conditions by regulating temperature, humidity, and airflow, helping to prevent heat stress and disease outbreaks.

The largest demand continues to come from poultry farms and processing factories. Modern farms are investing in smarter, tech-driven solutions to improve productivity and animal welfare, while large factories are implementing fully automated lines to handle growing demand for processed poultry products.

Regional trends show the Asia-Pacific market leading growth, with countries like China, India, and those in Southeast Asia heavily investing in farm upgrades. North America maintains a strong market share due to industrial-scale production and smart farm adoption, while Europe’s growth is being driven by strict animal welfare laws and sustainable farming initiatives.

While high initial investment costs and biosecurity threats remain challenges, the opportunities far outweigh the risks. Smart automation, renewable energy integration, and AI-powered analytics are reshaping the future of poultry farming, ensuring it becomes more productive, secure, and environmentally responsible.

This company will provide end-to-end services in supply chain management.

Quhuo Limited, a leading tech-enabled service platform, has announced a strategic partnership with NIU World, a local Chinese food group, to launch a new chain brand incubation platform focused on fresh beef.

The platform is based on a fully localised supply chain and aims to meet rising consumer demand for high-quality fresh beef in China.

This collaboration will create a vertically integrated ecosystem that connects slaughterhouses directly to dining and retail outlets, helping to upgrade product quality and enable large-scale expansion in the fresh beef sector. The joint initiative combines NIU World’s strong industry presence—from cattle farming and slaughtering to deep processing—with Quhuo’s nationwide, on-demand food delivery network. Together, they will improve supply chain efficiency and enhance the consumer experience in this rapidly growing market.

The partnership features a unique business model that supports high-potential brands through a newly formed joint venture company. This company will provide end-to-end services in supply chain management, digital operations, financing, and strategic investment to accelerate brand growth and expansion.

The project is led by Du Xin, a veteran with extensive experience in brand development. It has already achieved sales of over RMB 20 million within its first month, showing strong demand and effective execution. The platform uses both direct-to-store and platform-based delivery models, integrating online and offline sales channels. A co-managed model will also help standardise store operations and promote asset-light growth nationwide.

Several successful brand partnerships are already in place, including with Zhuang Popo Chinese Fresh Claypot and Qingshan Ingredient Store. These collaborations offer differentiated fresh beef products tailored to local markets. The platform’s long-term goal is to build a national network of fresh beef chain brands.

Supply chain financing will play a key role, helping NIU World expand its procurement and slaughtering capabilities while reducing costs and improving efficiency.

Leslie Yu, Founder, Chairman, and CEO of Quhuo, said, “This strategic collaboration with NIU World marks a significant milestone in Quhuo's expansion into the 'Fresh Beef + New Chain Brands' sector. With our combined strengths in supply chain integration and multi-channel operations, we are confident in driving widespread adoption and upgrading of fresh beef consumption in China, delivering sustained value to our shareholders while meeting the increasing demand from Chinese consumers for high-quality, healthy food choices.”

Some areas of agriculture in Indonesia are already using AI.

Indonesia’s ministry of communication and digital (Komdigi) has reached out to China for cooperation in using artificial intelligence (AI) in the agriculture and fisheries sectors.

The announcement was made by Minister Meutya Hafid on July 27, 2025.

According to Hafid, some areas of agriculture in Indonesia are already using AI. However, she believes China’s support could help strengthen these technologies and increase productivity in farming and fisheries - two key sectors for the country.

The partnership is also expected to include broader cooperation in digital infrastructure and education. One of the main goals is to create stronger ties between universities in both countries.

Indonesia is especially interested in working with China’s Tsinghua University, one of the world’s top institutions for technology and innovation. Ismail, the Secretary-General of Komdigi, said that there are plans to encourage the university to open a branch in Indonesia that would focus on AI training and education. He noted that many young Indonesians are already studying there, and bringing the university closer could benefit local talent development.

The Indonesian government emphasized that it remains open to collaborating with any nation, as long as its laws and digital policies are respected. Komdigi continues to push forward with digital transformation efforts to improve various sectors of the economy through international partnerships.

The gel provides key nutritional support to enhance calf vigour.

BioZyme is dedicated to enhancing the health and well-being of animals, and its commitment to innovation has led to the development of VitaFerm Sure Start Gel.

This new product is designed to support the immune function and overall health of newborn calves during their critical early life stages.

The VitaFerm Sure Start Gel offers numerous advantages, ensuring a strong start for calves. It contains AO-Biotics  Amaferm, a scientifically backed prebiotic that promotes digestion by stimulating beneficial microbes in the gut. Additionally, the gel provides key nutritional support to enhance calf vigour, ensuring they are off to a healthy beginning.

Chris Cassady, director of beef technical sales of BioZyme said, “Getting calves off to the best start possible is paramount for their long-term health and, ultimately, your profitability. While a year-round VitaFerm program can improve colostrum quality, Sure Start Gel uses our new Broad-Shield technology to give an additional boost of immunity.”

A standout feature of the gel is its inclusion of IgY antibodies sourced from Salmonella, E. coli, bovine rotavirus, bovine coronavirus, and Clostridium, along with MOS (Mannan Oligosaccharides). These components work together to provide broad-spectrum immune support, giving newborns the defence they need in the first days of life.

The gel comes in a convenient 30 mL tube and is administered after the calf has received colostrum. For optimal results, it should be given within the first 24 hours of birth. Daily administration is recommended as needed. The gel’s bright orange colour ensures it is easily identifiable, simplifying the administration process for farmers.

At BioZyme, the philosophy of care extends beyond the product itself. By supporting the health of newborn calves, VitaFerm Sure Start Gel contributes to the long-term productivity and health of the animal. A strong start leads to a healthy, high-performing animal, which in turn benefits farmers with improved growth and performance.

In line with BioZyme’s mission of creating a positive impact, VitaFerm Sure Start Gel is a key part of ensuring every calf gets the best possible start to life. The right beginning can make all the difference, so make it a Sure Start!

 “VitaFerm Sure Start Gel is research-proven to enhance the efficacy of the antibodies the cow naturally passes to her calf, giving your calves every chance to develop their immune system and capitalize on healthy, efficient performance,” Cassady added.  

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