Evonik to enhance sales and distribution of ProPhorce SR 130 for Indian subcontinent

Evonik Indian subcontinent PixabayTo further strengthen the partnership between Evonik and Swedish manufacturer Perstorp, the sales and distribution of ProPhorce SR 130 have been expanded to the Indian subcontinent such as India, Nepal, Sri Lanka, Bangladesh and Pakistan

The move follows the announcement in May of Evonik’s exclusive distribution of the product in sub-Saharan Africa. The latest development will intensify the sales, marketing and distribution of the product in the new target markets. 

ProPhorce SR 130 is a butyric acid product that aims to provide a cost-efficient solution for in-feed application in livestock management. The product complements the mode of action of Evonik’s probiotics and shows beneficial effects that can bring added value to customers when the products are used together.

There are many similarities between human gut health and condition and that of animals like chickens. To highlight bacterial cells’ impact on the body of both species, the two companies hosted a webinar themed as “Let Food and Feed be thy Cure” on 16 July 2020. Almost 300 Evonik customers in the region participated.

The participants received insights from an eminent poultry expert and veterinarian poultry consultant, Dr Marteen De Gussem. In his presentation, Dr De Gussem highlighted the vicious circle of gut health and the importance of impact assessment and solution selection to cost effectively manage gut health. Attendees who participated in the quiz after the webinar had the chance to win a copy of Dr Gussem’s bestselling practical guide to broiler focused management, “Broiler Signal” as an e-book. 

“This partnership will help us to offer a full gut health portfolio in the region” said, Dr Shreedhar Patel, vice-president for Evonik Animal Nutrition in Asia-Pacific South region.

Dr Saikat Saha, regional business director for Evonik Animal Nutrition for India, Bangladesh, Nepal, Sri Lanka and Myanmar, added, “In our continuous effort to provide our customers more value-based solutions, this partnership enables us to bring another unique opportunity aimed at resolving chicken gut health related issues more efficiently in the Indian subcontinent.” 

ProPhorce SR 130 is a unique gut health product with unrivalled butyric acid power because of its special formula and advanced esterification technology. It will reach more customers and create more value for the livestock industry in the Indian subcontinent through our distribution partnership with Evonik,” commented Jim Ren, vice-president for Perstorp Animal Nutrition for Asia Pacific. The latest development will intensify the sales, marketing and distribution of the product in the new target markets.

ProPhorce SR 130 is a butyric acid product that aims to provide a cost-efficient solution for in-feed application in livestock management. The product complements the mode of action of Evonik’s probiotics and shows beneficial effects that can bring added value to customers when the products are used together.

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
T: +44 20 7834 7676, F: +44 20 7973 0076, W: www.alaincharles.com

twn Are you sure that you want to switch to desktop version?