Recognising the impeccable quality of its products, KRBL Limited, a leading Basmati Rice Company, has been awarded the Golden Trophy by APEDA (Agricultural and Processed Food Products Export Development Authority), Ministry of Commerce and Industry, Government of India, for outstanding export performance for the year 2015-16
The award was presented by Smt. Rita Teotia, Commerce Secretary, MoC&I Government of India, at the 22nd Annual APEDA Award Function held on 12th June, 2017, at Vigyan Bhawan, New Delhi.
Mr. Anil Kumar Mittal, Chairman & Managing Director of KRBL Limited, received the award on behalf of the company. Senior officers of the MoC&I and other government officials also graced the occasion.
With over a 120-year heritage and an existence since 1889, KRBL Limited is the world's largest rice millers and Basmati rice exporters with a comprehensive product chain. KRBL exports basmati rice to 73 countries in the world and has a capacity of producing 195 MT of rice per hour.
On receiving the award, Mr. Anil Kumar Mittal, Chairman & Managing Director of KRBL Limited said, "We are honoured to receive this award from APEDA as it reflects our continued commitment to satisfy our customers and deliver best quality Basmati Rice in India and around the world. This is truly a reflection of the high quality of products appreciated in domestic as well as international markets. Our flagship brand - India Gate Basmati rice not only enjoys market leadership in India but many important markets of Middle East and South East Asia. KRBL Limited believes that awards and recognition not only acknowledge success but also act as an impetus to motivate the company and its employees. It inspires us to take up new challenges that set new benchmarks in the industry.
Taking cue from Ms Teotia's speech today, KRBL is committed to extending its global branding network to enhance value addition in India. "We are equally committed to marketing Indian Quinoa and other healthy grain from India in our brands to create newer product categories and newer markets, also suggested by her. MoC support to further these new initiatives is very encouraging," Mr Mittal added.
Today, KRBL stands at the top slot of the Indian Basmati rice industry, unmatched and unparalleled in every aspect. With a strong retail presence across different sizes and price points, India Gate continued to allure consumers across all age groups and regions to lead the market and is today the most aspirational basmati rice brand in India. As world's largest Basmati exporter, KRBL has its wings spread across all the Basmati eating regions like Asia, Middle East, Europe, USA, Canada and Africa.
