In The Spotlight
EuroTier 2026, recognised as the world’s leading trade fair for animal farming, is set to return from 10 to 13 November 2026 in Hanover, bringing together global professionals focused on livestock and poultry production
With the ticket shop now open, anticipation is building for an event that will highlight the future of modern animal farming.
Spread across a vast exhibition space, the event will host more than 2,100 exhibitors from over 50 countries. The focus will remain firmly on livestock sectors including dairy and beef cattle, pigs, and poultry. Under the guiding theme “Intelligence in animal farming”, the event will explore how smart technologies can improve productivity, animal welfare, and sustainability across these industries.
A key feature of the exhibition is the strong emphasis on practical innovation. From advanced breeding strategies to modern feeding systems, exhibitors will present solutions designed to meet the evolving needs of farmers. Dedicated spotlight areas will bring these ideas to life through live demonstrations and interactive displays.
In the Spotlight TopTierTreff, breeders from around the world will gather to exchange knowledge and showcase the latest developments in cattle breeding. Meanwhile, the Spotlight Barn Robot Event will focus on automated milking systems, offering insights into how robotics can transform dairy operations, particularly for large herds.
Environmental responsibility is also a central theme. The Spotlight on emission reduction in pig and poultry farming will present technologies aimed at lowering environmental impact while maintaining productivity. Experts will demonstrate how farms can balance efficiency with animal health and environmental care.
The event will also feature several expert stages where specialists will discuss key issues in livestock and poultry farming. Topics will include animal health, feeding strategies, sustainability, and market trends, providing visitors with valuable knowledge to apply in real world settings.
“As a leading innovation hub, we not only offer an international top class technical and exhibition program. This year, our visitors can also look forward to numerous new features. With the EuroTier Milky Way, exhibitors will present innovations and solutions covering the entire value chain of milk production across three halls. Further highlights include DLG VetCon, the new networking and professional training event for large animal and herd veterinarians including a foyer exhibition, as well as the Innovation Boulevard, where selected innovations from the two award schemes Innovation Awards EuroTier and EnergyDecentral 2026 will be showcased. This will allow EuroTier to set new standards not only in terms of product and topic diversity, but also as the world’s largest international business and networking platform,” says Ines Rathke.
EuroTier 2026 will once again serve as a vital meeting point for farmers, industry leaders, and experts, encouraging collaboration and shaping the future of livestock and poultry farming.
The road to PotatoEurope 2026 officially began with a practical potato planting event held on 21 April, organised by the DLG
This hands on activity set the stage for both PotatoEurope and the newly introduced SugarBeet Expo, which will take place on 9 and 10 September 2026 at Rittergut Gestorf, near Hanover. The event is expected to draw around 300 exhibitors, making it a key gathering for the farming community.
The planting demonstration was carried out in collaboration with farmer Friedrich Henkels, whose land is being prepared as a 45 hectare open air exhibition site. Industry representatives, media, and agricultural stakeholders attended to get an early look at what is planned for September. Machinery from AVR, DeWulf, and GRIMME was used during the planting, with crops that will later be harvested live during the exhibitions. Support for the demonstration came from Case IH, while Interseed Potatoes GmbH supplied the planting material.
“It’s an honour to organise the potato planting event this years and, once again, to welcome PotatoEurope to this farming region for the sixth time,” said Friedrich Henkels, Agrarpartner Limberg KG that manages the land.
“We look forward to hosting the new event, SugarBeet Expo. Events like these allow farmers to experience solutions directly in the field. That is essential when preparing investment decisions and long-term strategies,” he added.
The event also highlighted the importance of live machinery demonstrations, which will form a central part of both exhibitions. Visitors will be able to see planting, harvesting, and crop handling in real field conditions. Innovative techniques, including crop protection and mechanical weed control, will also be showcased.
“PotatoEurope is the central platform for exchange, innovation, and further development within our industry,” emphasizes Olaf Feuerborn, Chairman of the Board of UNIKA. “Especially in light of current and future challenges, the exhibition will highlight how innovative and high-performing the German potato industry truly is.”
Together, the two exhibitions aim to create a shared platform for growers, processors, and industry experts, reinforcing their importance within modern European agriculture.
A new step forward in agricultural science could bring relief to citrus growers globally
The United States Environmental Protection Agency has approved CarriCea T1, a gene edited citrus rootstock developed to help trees defend themselves against citrus greening disease. This decision comes at a crucial time for an industry that has faced heavy losses over the past twenty years.
Citrus greening remains one of the most serious threats to citrus farming in the country. The disease has had a deep impact, particularly in Florida, where orange production has dropped to levels not seen in decades. Growers have struggled to keep orchards productive as the infection spreads, making the need for new solutions more urgent than ever.
CarriCea T1 offers a different approach to tackling the problem. Instead of relying on traditional methods, it works by making precise changes to the plant’s own genetic structure. These edits help disrupt how the bacteria behind citrus greening interacts with the tree. Unlike other genetic technologies, it does not involve adding foreign DNA, and officials have confirmed that the fruit produced remains no different from that grown using standard rootstock.
One of the key benefits of this innovation is its potential to cut down the use of chemical sprays. By strengthening the tree’s natural defence system, growers may not need to depend as heavily on pesticides. This could reduce chemical exposure in orchards and support more sustainable farming practices over time.
Before granting approval, the EPA carried out a detailed safety review. This included assessing dietary risks and examining any residues linked to the product. The agency concluded that CarriCea T1 meets established standards for both human health and environmental safety.
The approval reflects a wider push to encourage innovation in farming while maintaining strong safeguards. For citrus growers, it brings renewed hope of protecting crops, improving yields, and securing the future of the industry in a changing agricultural landscape.
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Bhutan recently concluded its mini-market event in Singapore after Bangkok, as part of its shift to market-oriented agricultural system from subsistence farming
Bhutanese entrepreneurs are looking for post-event business exchanges with clients and consumers from Singapore. This anticipation is built on the interests generated from the mini-market's diverse displays, including everything from processed foods to agricultural goods from 11 Bhutanese agri-food entrepreneurs.
Backed by Singaporean partners, JICA Bhutan and the IFC-World Bank Group, the mini-market had a Bhutanese delegation led by the country's Minister for Agriculture and Livestock, Lyonpo Younten Phuntsho. “Bhutan offers the world something special, a clean, natural, and high-quality food products grown in one of the last pristine environments on Earth,” said Younten Phuntsho.
Bhutan's food offerings thus effortlessly meet sustainability criteria even as the world looks at it as a goal to be reached. Known for its one-of-a-kind and sustainably produced eatables, Singapore's regional market has peaked Bhutan's interests for a meaningful partnership.
Environmental responsibility besides, public health also remains a priority for the Bhutan government in developing the country's agriculture industry for a stronger economy at large.
Acknowledging all the partners involved, the Department of Agricultural Marketing and Cooperatives (DAMC) shared its long-term plans to promote Bhutanese agri-food products in global markets through such events and trade platforms.
Poultry is steadily becoming the most dynamic segment in the global animal protein trade, driven by rising demand, shifting consumption patterns, and expanding production.
According to the latest report from the US Department of Agriculture, changes in supply and trade flows are reshaping the global poultry market, with Asia playing a central role.
China is at the forefront of this transformation. Its poultry production is expected to reach 17.3 million tonnes in 2026, overtaking Brazil and closing the gap with the United States. This growth has been supported by large scale integrated farming, increased breeding stock, and continued government backing. While production is rising quickly, domestic consumption remains relatively moderate, encouraging producers to look outward.
As a result, China is expanding its presence in export markets. Shipments are forecast to reach 1.4 million tonnes in 2026, nearly three times the level seen in 2020. Having become a net exporter in 2024, the country is steadily increasing its share of global trade. At the same time, its traditional markets such as Japan and Hong Kong are no longer as dominant, making way for emerging buyers across Southeast and Central Asia.
Countries like the Philippines, Cambodia, and Malaysia are now key destinations. Demand in these regions is growing rapidly, largely due to affordability and changing diets. Newer markets such as Kyrgyzstan, Russia, Afghanistan, and Iraq are also contributing to this expansion, showing how far China’s reach now extends.
There has also been a noticeable shift in the type of products exported. Frozen cuts and whole birds are becoming more common, replacing processed items. This aligns with demand in developing markets where lower priced and simpler products are preferred.
Despite its growth, China faces barriers in several major markets, including Europe and parts of the Middle East. This means competition with established exporters like Brazil and Thailand is intensifying, particularly in price sensitive economies.
Overall, poultry is becoming a key driver of protein consumption across Asia. As demand continues to rise, the region is set to play an even bigger role in shaping the future of global trade.
The redesigned New Holland T7 Standard Wheelbase tractor, now available in the new Dynamic Blue colour. (Image credit: New Holland)
New Holland has given its T7 Standard Wheelbase tractor range a thorough rethink, and the result is a machine that feels genuinely fresh from the ground up.
Covering the 180 to 225hp bracket, the updated lineup brings a sharper look, smarter technology and some meaningful mechanical changes that will matter to anyone spending long days behind the wheel.
"We've completely reimagined the key design features of the T7 Standard Wheelbase tractor range," says New Holland Standard Wheelbase Global Product Manager, Manfred Pfleger. "Significant upgrades include a new cab design, a new operator interface and armrest, and a more compact front end, core for a tractor range that competes in an important sector of the market with a broad customer base. The redesigned suspension delivers greater comfort and control, and complements the light weight, high-capacity design of this range to boost productivity and performance."
One of the standout changes is the new front axle, offered in standard or heavy duty form, with dual accumulators delivering a noticeably smoother ride. Combined with a redesigned bonnet and a new axle support, the turning circle has been slashed by 17%, dropping from 14.3 metres down to 11.4 metres. That kind of improvement makes headland manoeuvring far less of a chore.
Under the new sloping bonnet sits a Stage V FPT NEF 6.7 litre engine, now reaching peak power at just 1,500rpm to keep fuel consumption and noise in check. Service intervals stretch to 750 hours, and diesel capacity has grown to 350 litres. The T7.225 with Dynamic Command transmission recently posted best-in-class fuel efficiency at the German DLG test centre, consuming just 243g/kWh.
Inside the cab, the new SideWinder armrest puts everything within easy reach, with the option to specify the IntelliView 12 touchscreen, electronic remote valves and a refined CommandGrip multifunction handle. Cab space has grown, climate control is improved and storage has been expanded throughout.
All models come with connectivity included as standard, supporting remote dealer monitoring and data driven efficiency. The range also debuts New Holland's striking new Dynamic Blue colour scheme, which will roll out across future models.
Orbia Netafim and Amazon India Launch Water Saving Drip Irrigation Projects Across Bengaluru and Hyderabad. (Image credit: Netafirm)
A new partnership between Orbia Netafim and Amazon India is set to deliver significant water savings through large scale drip irrigation projects across key agricultural regions in India.
The collaboration will help save nearly 325 million litres of water every year while supporting more than 110 independent farmers in the agricultural belts surrounding Bengaluru and Hyderabad.
Announced on 27 February 2026 in Tel Aviv and Bengaluru, the initiative focuses on improving irrigation practices and addressing growing concerns around water security in these rapidly expanding urban regions. The programme will introduce modern drip irrigation systems across 80 hectares of farmland in western Bengaluru and 40 hectares in northern Hyderabad.
In Bengaluru, farms currently growing gourds and tomatoes will transition from traditional flood irrigation methods to more efficient drip irrigation systems. Around 70 independent farmers are expected to benefit from this shift. The change is projected to save approximately 175 million litres of water each year while maintaining crop productivity and improving irrigation efficiency.
In Hyderabad, a similar transition will take place across 40 hectares of maize and vegetable farms, benefiting roughly 40 farmers. The project is expected to conserve about 150 million litres of water annually in the region.
The initiative also contributes to Amazon’s wider environmental commitments. By supporting improved irrigation methods, the company is working towards its goal of becoming water positive in India by 2027. This means returning more water to communities than is used in its direct operations.
Abhinav Singh, Vice President of Operations, Amazon India and Australia, said: "This initiative focuses on practical solutions that make a measurable difference on the ground, helping farmers improve the efficiency of their irrigation systems while contributing to water security in water-stressed regions. We're committed to such collaborations as part of effort to support responsible water use in India”.
Water resources in both Bengaluru and Hyderabad have come under increasing pressure in recent years. In Bengaluru, participating farms rely on water sources linked to the TG Halli Reservoir, which also supplies several residential areas, commercial districts and Amazon facilities across west and north Bengaluru. In Hyderabad, farmers draw water connected to the Kondapochamma Sagar reservoir, an important part of the Kaleshwaram Lift Irrigation Scheme.
Drip irrigation delivers water directly to the root zone of crops in measured amounts. This method reduces evaporation, runoff and unnecessary water use, which is especially important in regions experiencing irregular rainfall and declining groundwater levels.
“We are proud to collaborate with Amazon on this important initiative, which demonstrates how precision irrigation can deliver real impact for farmers and communities alike,” said Max Moldavsky, Director of Innovation and Climate Solutions, Orbia Netafim. “By helping farmers transition to drip irrigation, we are improving water efficiency, strengthening livelihoods, and contributing to broader water security efforts. This project reflects Orbia Netafim’s long-standing global commitment to water stewardship and climate-resilient agriculture.”
This marks the first collaboration between Amazon India and Orbia Netafim focused on urban water challenges in India’s fast growing cities. Building on previous irrigation modernisation projects in Karnataka, including the Ramthal Community Irrigation Project, Orbia Netafim continues to promote practical and scalable solutions that improve water management while supporting both farming communities and urban water security.
