Paragon commits to supply of high-quality Hubbard Premium PS day-old chicks to meet the growing demand for Premium birds in Bangladesh. (Image source: Hubbard))

Paragon Group successfully hosted the Hubbard Color Bird Launching Programme on 15th February at the Intercontinental in Dhaka, marking a significant advancement in the country’s poultry sector

Attended by industry leaders and experts, the event focused on the increasing demand of coloured chickens in Bangladesh and the benefits of the Hubbard Premium Colour breeds. Paragon commits to supply of high-quality Hubbard Premium PS day-old chicks to meet the growing demand for Premium birds in Bangladesh.

The event commenced with a welcome speech from Md Rafiqul Haque, CEO of Poultry Consultant & Development Service, followed by Olivier Rochard, managing director Hubbard, who elaborated on the company's global operations and its commitment to advancing poultry genetics. Bruno Briand, Hubbard global commercial director presented more details about the use of the Hubbard Premium breeds for various Premium Concepts, emphasising how the introduction of Hubbard Premium will enhance local farming efficiency. 

A management session was led by Ehsanul Kabir Mosru, Hubbard senior technical manager and a closing remark was given by Moshiur Rahman, managing director of Paragon Group who provided an in-depth overview of his company and its vision for the future.

The first Hubbard Premium GP flock has been delivered from France to Dhaka in the middle of January. The day-old chicks arrived in particularly good condition and were handled with great success and care as part of Hubbard’s high standards of logistics and quality assurance. They are placed on a well isolated GP farm, meeting the highest biosecurity standards.

BetaTrace has been built by combing betaine and organic trace minerals. (Image source: Adobe Stock)

BetaTrace is a notable source of organic zinc, copper, manganese and iron designed for every animal species

It was introduced in early November last year and is pending a patent. Being a supporter of animal well being and performance, BetaTrace aims to identify and address the issues concerning modern livestock farming. It performs a variety of useful functions which includes boosting gut integrity, improving immunity, reducing oxidative stress and enhancing energy metabolism. Moreover, being water soluble, it finds ideal usage in vitamin-mineral premixes, compound feeds, or feed supplements. 

BetaTrace has been built by combing betaine and organic trace minerals, in turn providing improved absorption compared to conventional inorganic trace mineral sources such as sulfates. While trace minerals serve as essential components or cofactors of numerous enzymes, vitamins, and hormones, betaine on the other hand, provides excellent methyl group donor capability that is particularly needed in protein and lipid metabolism.

“We worked hard to bring this next generation of trace minerals to life,” said Dr Susanne Rothstein, product manager Organic Minerals at Biochem. “We believe the two-in-one BetaTrace will greatly benefit high yielding and young animals, which often have higher metabolic requirements. The perfect match of binding partner and trace mineral in BetaTrace intensively supports performance and health.”

The partnership advances the One Health platform of animal health solutions. (Image source: Elanco)

To leverage Medgene’s innovative vaccine platform technology, Elanco Animal Health Incorporated has entered into an agreement with the company to commercialise the highly pathogenic avian influenza (HPAI) vaccine for use in dairy cattle

Efforts by the poultry industry to reduce or irradiate HPAI spread have continued to be challenging as the current outbreak enters its fourth year. The cross-species and zoonotic transmission of the disease indicates the urgent need for intervention and calls for the development of a vaccine that can slow virus spread between birds and cattle.

“As egg prices soar and milk production wanes in infected dairies, the need for new solutions to curb disease spread is evident,” says Jeff Simmons, president and CEO of Elanco Animal Health, while expressing his pleasure to partner with Medgene. “This partnership further strengthens our diverse dairy portfolio and advances our One Health platform of animal health solutions, not only benefitting our dairy customers, but helping curb disease spread for our poultry customers, and working to improve egg prices for consumers.” 

During the show, visitors can attend live demonstrations and engage with BAADER's local network, global product managers, and processing experts. (Image source: BAADER)

As the global population grows, the need for more protein with fewer resources has never been greater

Following the motto 'Value Every Gram,' BAADER will showcase its latest solutions at VIV Asia 2025, emphasising the protection and maximisation of meat value throughout the processing cycle. Additionally, advanced software tools assist processors in planning production for each bird and ensuring every gram of meat is safeguarded and efficiently harvested.

“The future of poultry processing lies in intelligent tools, seamlessly integrated into equipment and performance monitoring systems. With advanced software solutions that not only capture data but also identify root causes, decision-making becomes faster and more precise. We're excited to showcase BAADER's latest innovations at VIV Asia this year,“ said Marcel Franz, managing director of BAADER Asia.

During the show, visitors can attend live demonstrations and engage with BAADER's local network, global product managers, and processing experts.

Cut-Up and Deboning

Real value-adding begins after distribution where product differentiation takes shape through specialised cuts, lean portions, and convenient food options tailored to diverse customer preferences.

AI-Based Rest Meat Detection

Controlling the amount of meat left on the carcass after deboning is critical. Every gram of meat not recovered from the fillet represents a missed profit opportunity. To address this, BAADER has developed a vision camera solution that monitors the meat left on the carcass after deboning and alerts the processor about excess waste production.

Refiner Technology

After minimising the meat left on the carcass, processors can further utilise any remaining meat by processing the carcasses with a BAADER Refiner. This gentle method of separating usable meat from hard components allows processors to repurpose the leftover meat into high-value products such as nuggets or sausages.