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Vitarich and Novogen collaborated to boost egg production in the Philippines.(Image credit: Vitarich)

Vitarich, one of the Philippines' most established names in poultry and animal feed production, has announced an exciting new chapter in local agriculture.

The company has entered an exclusive distribution partnership with NOVOGEN, a French breeding firm renowned for its work in layer genetics, bringing the NOVOgen WHITE breed to Filipino farmers for the very first time.

The announcement was made at a well-attended launch event held at the Clark Marriott Hotel, drawing around 250 guests ranging from farm partners and distributors to government representatives and media. The mood was optimistic, and rightly so.

VITA CEO Rocco Sarmiento, said, "This aligns with our commitment to improve the country's food security and livelihood opportunities by introducing superior genetics with excellent productivity and quality. Farmers are increasingly looking to trusted sources to help them increase production and incomes. With NOVOgen WHITE, we can deliver better value to farmers and stakeholders in the food industry including end consumers."

He went further, pointing to the broader significance of what the two companies are doing together. "What truly goes into producing a high-quality egg — one that is nutritious, affordable, and sustainably farmed? The answer lies not only in the care farmers provide but also in two critical factors: superior poultry genetics and optimal nutrition. Today, VITA and NOVOGEN are bringing these two elements together, ensuring that Filipino egg producers have access to world-class solutions that enhance productivity and profitability. This partnership also signifies an important step in international cooperation. The exchange of technology and expertise between France and the Philippines represents the kind of global synergy that leads to long-term economic growth and innovation."

NOVOGEN CEO Mickael Le Helloco, said, "Innovation has been in NOVOGEN DNA from the beginning. We use various tools to select and improve the products generation after generation: mix of traditional and innovative environments, genomic, RFID technology, and artificial intelligence. Thanks to the implementation of these tools in research and development, we have been able to speed up the yearly genetic progress by 2.5 times compared to the yearly progress observed 10 years ago. Today, NOVOGEN products are sold in more than 50 countries and sales is increasing every year at the global level and especially in Asia. To serve the local market and to succeed, we need a strong distributor, working closely with NOVOGEN team and if possible, with the same DNA: market knowledge, field oriented, feed expert, quality oriented, support and services. NOVOGEN had the chance to meet VITA a few years ago, and in few years, our teams have become closer by sharing the same values. This is just the first step for a long common story together."

So what makes the NOVOgen WHITE breed stand out? These hens are capable of laying up to 470 eggs per cycle across 100 or more weeks, all whilst consuming less feed per egg than competing breeds. Their eggshells are notably strong and consistent, and perhaps most importantly for the Philippine context, they adapt well to tropical climates without compromising output.

Farmers who come on board can also expect hands-on support covering housing, nutrition, laboratory testing, and general business management. It is a thorough package designed to give producers the best possible start.

GEA takes AI dairy farming to the next level with New Belfast Software Lab.(Image credit: GEA)

GEA has opened a brand new software development lab in Belfast, Northern Ireland, marking a bold step forward in its mission to reshape modern dairy farming through technology. Housed at The Innovation Centre, the lab will bring 20 new roles in software development and UX design to the region, all dedicated to advancing GEA's flagship AI livestock solution, CattleEye, alongside its wider digital farming portfolio.

CattleEye is no ordinary piece of kit. The system is built to detect and predict lameness in cattle at an early stage and gather vital data on body condition scores, giving farmers the kind of precise, timely insight that can genuinely change how they manage their herds. Already active on more than 140 farms spanning the UK, Europe, the United States and Australia, the technology is currently keeping watch over more than 200,000 cattle across 23 countries as part of GEA's DairyNet herd management platform.

GEA acquired CattleEye in 2024, and the Belfast expansion represents the next chapter in embedding that technology deeper into its farming ecosystem. "With our new software lab in Belfast, GEA is strengthening its role as a technology leader in digital dairy farming," says Andreas Seeringer, CEO of GEA Farm Technologies. "By improving animal health and well-being through AI-based solutions like CattleEye, dairy farms become more efficient, more sustainable, and ultimately more profitable. That is why we commit to accelerating development in this area, driving technology innovation in our digital herd management solutions."

Northern Ireland was a natural fit for the venture, given its deep rooted dairy farming heritage and a tech sector that is quietly making a name for itself. Terry Canning, CattleEye co-founder and Senior Director at GEA, describes what the lab means in practice: "The new software lab will be a significant milestone in integrating CattleEye fully into our state-of-the-art herd management systems and will extend our digital footprint in farming. In the future, farmers can expect features which help reduce additional investments in equipment and necessary animal treatments. It will also help customers to farm more efficiently and cut greenhouse gas emissions through automated data insights."

Regional development agency Invest NI, backed in part by the UK Government Shared Prosperity Fund, is supporting the project financially. Vicky Kell, Director of Innovation, Research and Development at Invest NI, was clear about what it signals: "This investment in R&D is a vote of confidence in our talent, infrastructure and capabilities in Northern Ireland. The benefits of investing in R&D are rich, and the CattleEye solution is a testament to how R&D can further develop innovative products which can drive competitiveness in the global agri-tech market."

EuroTier 2026 Addresses Feed Efficiency and Emission Challenges Across Livestock Sectors.(Image credit: DLG)

As pressure mounts on livestock producers to deliver strong animal performance while reducing environmental impact, EuroTier 2026 will present practical, evidence-based solutions across feeding management, emission reduction and alternative protein sourcing.

Scheduled for November 10-13, 2026, in Hanover, Germany, the event brings together global innovators in livestock nutrition under the guiding theme "Intelligence in Animal Farming."

The DLG Spotlight "Emission Reduction" at EuroTier 2026 will examine the practical role that feeding plays in reducing ammonia and greenhouse gas emissions in pig and poultry production - two sectors where nutritional strategies have demonstrated clear environmental benefits.

In pig production, reducing dietary crude protein concentration is among the most direct levers available. Research indicates that cutting crude protein by one percentage point typically lowers ammonia emissions by approximately 10 percent. Achieving this without compromising performance requires precise formulation based on digestible amino acids rather than total crude protein,  a shift that is increasingly becoming standard practice among progressive producers.

In poultry operations, the same principles apply: precisely matching dietary nitrogen and phosphorus concentrations to actual animal requirements reduces nutrient surpluses entering soil, water and air. The Spotlight will connect visitors directly with exhibitors and technical experts offering practical solutions that align environmental compliance with productive, cost-efficient operations.

Alongside emission reduction, alternative protein sources are drawing growing attention in animal nutrition. EuroTier 2026 will provide a forum for examining how novel ingredients can meet the amino acid requirements of livestock, reduce dependence on conventional protein meals and support more resilient, diversified feed supply chains.

For ruminant producers, the connection between forage quality and feeding efficiency is direct. High-quality silage and conserved forage reduce the need for supplemental concentrates, lower feed costs and support both animal performance and reproductive efficiency. Consistent forage analysis, regular re-sampling of silage inventories and precise ration adjustment are among the practices that translate improved forage into measurable farm profitability.

Vitarich strengthens its foothold in the Philippines with Mindanao breeder farm deal. (Image credit: Vitarich corp.)

Philippine poultry giant Vitarich Corporation has taken a significant step forward in its growth ambitions, completing the USD 4.8 million buyout of Broilers Club Inc. (BCI), a breeder farm operation nestled in Davao del Sur, Mindanao.

The Definitive Agreement was signed on February 23, 2026, drawing the curtain on a deal that hands Vitarich full ownership of BCI's farm assets.

At the heart of the acquisition sits a 4.6 hectare plot of land in Sta Cruz, Davao del Sur, together with fully operational breeder farm facilities and equipment. BCI, which also trades under the name Southern Sunrise Agriventures, was founded back in 2018 with a focused remit of producing hatching eggs for poultry aggregators across the region.

The numbers speak for themselves. With BCI now firmly under its wing, Vitarich anticipates an 8% boost in breeder output, translating into a steadier and more dependable flow of broiler chicks to markets nationwide. Going forward, BCI will channel 100% of its day old chick production exclusively to Vitarich, with all earnings folded into the parent company's financial books.

The move is very much part of a bigger picture. Vitarich has been quietly but deliberately building a more resilient supply chain in response to growing poultry demand across the Philippines and wider Southeast Asia. Bringing BCI's operations in house not only tightens the company's grip on its production pipeline but also shields it from the kind of supply disruptions and feed cost pressures that have rattled the industry in recent years. Vertical integration, in short, is proving to be a smart play.

The transaction received full backing from Vitarich's board of directors, acting on the recommendation of its Organisational and Business Development Committee, signalling strong internal confidence in the strategy.

On the financial side, the US$4.8mn consideration was spread across share acquisition, loan reimbursements, land payments, and converted shareholder advances. An initial US$0.17mn was paid upfront as option money, US$ 2.38mn was settled at closing, and the remaining US$2.22mn will follow once share and land title transfers are completed.

Notably, the deal sat comfortably below the US$59.6mn threshold requiring Philippine Competition Commission scrutiny, allowing it to proceed without regulatory intervention.

Hong Kong Suspends Poultry Imports from Argentina and Japan Over Bird Flu Fears.

Hong Kong's food safety authorities have moved swiftly to halt poultry imports from specific regions in Argentina and Japan following confirmed outbreaks of highly pathogenic H5 avian influenza.

The Centre for Food Safety (CFS), operating under the Food and Environmental Hygiene Department, issued the suspension after receiving alerts from both the World Organisation for Animal Health (WOAH) and Japan's Ministry of Agriculture, Forestry and Fisheries. The affected areas include Lobos Partido in Buenos Aires Province and Marcos Juarez Department in Córdoba Province in Argentina, alongside Hokkaido Prefecture in Japan.
The ban covers all poultry meat, related products, and poultry eggs arriving from these regions and came into force immediately.

Trade figures from the Census and Statistics Department paint a clear picture of just how significant these supply chains are. Hong Kong brought in roughly 2,080 tonnes of frozen poultry meat from Argentina last year alone. From Japan, the figures were even more considerable, with approximately 2,390 tonnes of frozen poultry meat and nearly 298 million poultry eggs making their way into the city.

A CFS spokesman noted that "the CFS has contacted the Argentinian and Japanese authorities over the issues and will closely monitor information issued by the WOAH and the relevant authorities on the avian influenza outbreaks. Appropriate action will be taken in response to the development of the situation."

Consumers can expect authorities to keep a close watch as the situation develops.

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