Quhuo and NIU World are innovating the beef supply chain

Quhuo Limited, a leading tech-enabled service platform, has announced a strategic partnership with NIU World, a local Chinese food group, to launch a new chain brand incubation platform focused on fresh beef.

The platform is based on a fully localised supply chain and aims to meet rising consumer demand for high-quality fresh beef in China.

This collaboration will create a vertically integrated ecosystem that connects slaughterhouses directly to dining and retail outlets, helping to upgrade product quality and enable large-scale expansion in the fresh beef sector. The joint initiative combines NIU World’s strong industry presence—from cattle farming and slaughtering to deep processing—with Quhuo’s nationwide, on-demand food delivery network. Together, they will improve supply chain efficiency and enhance the consumer experience in this rapidly growing market.

The partnership features a unique business model that supports high-potential brands through a newly formed joint venture company. This company will provide end-to-end services in supply chain management, digital operations, financing, and strategic investment to accelerate brand growth and expansion.

The project is led by Du Xin, a veteran with extensive experience in brand development. It has already achieved sales of over RMB 20 million within its first month, showing strong demand and effective execution. The platform uses both direct-to-store and platform-based delivery models, integrating online and offline sales channels. A co-managed model will also help standardise store operations and promote asset-light growth nationwide.

Several successful brand partnerships are already in place, including with Zhuang Popo Chinese Fresh Claypot and Qingshan Ingredient Store. These collaborations offer differentiated fresh beef products tailored to local markets. The platform’s long-term goal is to build a national network of fresh beef chain brands.

Supply chain financing will play a key role, helping NIU World expand its procurement and slaughtering capabilities while reducing costs and improving efficiency.

Leslie Yu, Founder, Chairman, and CEO of Quhuo, said, “This strategic collaboration with NIU World marks a significant milestone in Quhuo's expansion into the 'Fresh Beef + New Chain Brands' sector. With our combined strengths in supply chain integration and multi-channel operations, we are confident in driving widespread adoption and upgrading of fresh beef consumption in China, delivering sustained value to our shareholders while meeting the increasing demand from Chinese consumers for high-quality, healthy food choices.”