This initiative eliminates the need for individual plastic PLU stickers. (Image source: Westfalia Fruit)
Leading multinational avocados and fresh vegetables and fruit supplier, Westfalia Fruit has announced the launch of laser etching on mangoes
The laser project was a collaboration between Westfalia’s capabilities in The Netherlands and in Germany to ensure the fruit’s quality and shelf life were preserved. Driven by its Netherlands-based operations, this initiative eliminates the need for individual plastic PLU stickers. Customer feedback has been very positive, and the plan is to expand the range further across Europe in the near future.
“Since joining Westfalia, my focus has been on improving collaboration and efficiency," said head of operations Central Europe, Mathijs Benard. "The introduction of laser etching, which is almost like a tattoo on the mango, has been an exciting project. Not only does it make the fruit stand out in-store, but it also has the potential to save up to 10 million plastic stickers a year. What we can laser on the fruit is only limited by our imagination and customer needs. Currently, we are etching the fruit origin, customer branding, and product reference.”
Westfalia's Poeldijk production facilities showcase diverse capabilities. While the company is renowned for its expertise in avocados, these facilities also offer year-round packing solutions for sprouts, capsicum, and other vegetables.
