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2024 Agriculture Machinery Global Business Conference takes place in China

Representatives from international agents taking a close look at Zoomlion Agriculture Machinery’s products. (Image source: Zoomlion)

Around 1,000 dealers, including more than 140 international representatives from more than 20 countries attended the Zoomlion Agriculture Machinery Global Business Conference held from 28-29 November in Changsha, China


During the conference organised by Zoomlion Heavy Industry Science & Technology Co., Ltd., participating dealers had the opportunity to closely examine Zoomlion Agriculture Machinerys collection of advanced equipment - 51 models spanning 12 categories. Visitors were impressed with the innovative nature and advanced technlogy of the product lineup covering the entire agricultural process, from ploughing and planting to harvesting, straw processing, and drying. 

The company has leveraged resources from construction machinery and developed key product lines in agricultural machinery, while also transfering technologies such as renewable energy, digitalisation and AI from construction to agricultural machinery segment. This approach has led to a range of high-end, intelligent and eco-friendly products addressing industry needs. Zoomlion covers 15 major categories encompassing the entire agricultural cycle and also comprises a dedicated team of more than 2,000 experts specialising in R&D, sales and services. 

Zoomline Heavy Industry has diversified into construction and smart agricultural machinery as well as innovative construction materials. Moreover, the company has also invested in a state-of-the-art construction machinery manufacturing hub. In addition, the companys innovative overseas business model focuses on end-to-end solutions and digital integration, contributing to a year-on-year overseas revenue increase of over 100% by November. This growth has made Zoomlion Chinas top agricultural machinery exporter for three consecutive years.

"Zoomlion is poised to create a new paradigm in technology, product development, team building, and market expansion," said chairman and CEO of Zoomlion, Zhan Chunxin. "We are committed to fully leveraging the power of internet-based thinking to innovate unconventional development models. Our goal is to establish a world-class agricultural machinery and equipment hub."