AGRITECHNICA ASIA 2024 is breaking records with global brands from 28 countries

On till 24 May, the three-day event at BITEC, Bangkok, Thailand is showcasing innovations from more than 353 exhibitors. (Image source: AGRITECHNICA ASIA and HORTI ASIA)

The opening day of AGRITECHNICA ASIA and HORTI ASIA 2024, organised by the German Agricultural Society, DLG International, VNU Asia Pacific, and officially co-hosted by the Ministry of Agriculture and Cooperatives of Thailand witnessed an urgent call to address the crisis facing the agriculture industry and the world at large. 

Besides showcasing advancements in agriculture globally and uniting farm professionals from Asia, the event fosters a collaborative effort to drive sustainable practices and solutions.

On till 24 May, the three-day event at BITEC, Bangkok, Thailand is showcasing innovations from more than 350 exhibitors, including global leaders like Netafim, Klasmann-Deilmann, Dummen Orange, John Deere, Mahindra & Mahindra, AGCO, CNH - New Holland, and CLAAS.

There will be a special focus on facilitating business between manufacturers and importers. Targeted sessions will help international manufacturers and technology providers to navigate market entry in countries like the Philippines and Thailand, fostering new opportunities and collaborations.

In collaboration with the Ministry of Agriculture and Cooperatives, AGRITECHNICA ASIA and HORTI ASIA will provide Thai farmers with insights from global agricultural experts through guided tours of the fair. This initiative aims to share valuable knowledge and innovative practices to enhance local farming techniques.

Katharina Riehn, vice president and chairwoman, DLG - German Agricultural Society, said, “Collaboration is key to finding solutions, which is why our theme for this event is 'Co-creation and sustainable networks.' This edition is breaking records: the exhibition space has doubled since our last edition, featuring innovations from over 353 companies and organisations. By bringing together experts and innovators, we aim to address the pressing challenges of climate change and food security while increasing efficiency in farming practices.”

Panadda Kongma, vice president of VNU Asia Pacific, said, “AGRITECHNICA ASIA and HORTI ASIA 2024 are advancing sustainable agriculture in Asia, showcasing over 353 global brands from 28 countries and hosting more than 50 conference sessions. Our aim is to position Bangkok as a hub for Agri/Horti business in Asia. The agricultural market in Asia is experiencing robust growth, particularly in the greenhouse segment, which is projected to grow at a compound annual growth rate (CAGR) of 14.12% from 2022 to 2027.”

Artthakorn Sirilatthayakorn, Deputy Minister of Agriculture and Cooperatives, Thailand, said, “Thailand is proud to host this significant event. It is through collaborative efforts that we can shape the future of agriculture, ensuring it meets the demands of today while preserving resources for tomorrow. Our focus on smart technologies and mechanization is key to tackling the challenges posed by climate change and food security. We are committed to supporting initiatives that promote sustainable farming practices and innovations.”

Chiruit Isarangkun Na Ayuthaya, president of Thailand Convention and Exhibition Bureau (TCEB), said, “AGRITECHNICA ASIA & HORTI ASIA 2024 is providing us with windows of opportunity. Bringing together the latest in agricultural and horticultural innovation and technology from Thailand and around Asia. It serves as an important platform for knowledge exchange, technological know-how, networking to co-create and expand business connections. They attract international and local experts who are eager to share best practices and forge partnerships that will drive future growth.”