Agritechnica goes on tour in Japan

Agritechnica will be offering a full range of farm equipment, solutions and innovations. (Image source: DLG)

The team of Agritechnica previewed show highlights to Japanese farming professionals at the 35th International Agricultural Machinery Show, an agri-machinery exhibition taking place in Obihiro, Hokkaido every three years

"For the past decade, we have been noting an increasing number of Japanese farm professionals attending Agritechnica. There is a strong interest in the smart farming solutions in particular. At the trade far, the whole industry is presenting time-saving and labour-reducing solutions and many of these are relevant to Japan’s situation,” said Angelina Laas, area manager for Asia, Agritechnica. 

Today’s average age of the Japanese farmer is more than 66 years old and there is a shortage of workers in the agriculture industry. Automated and digitised solutions in agriculture like farm robots for small farms and automated water managed systems operated remotely can play a significant contribution in overcoming not only the future’s shortage of workers while increasing yield, especially since agricultural areas are limited. “Time-saving machinery that also offer environment protection will be in demand for Japanese farmers visiting Agritechnica,” added Laas. 

Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) is undertaking projects with private companies, universities, research institutes, and other organisations to realise the “Smart Agriculture” project that uses robot technology and Information Communication Technologies (ICT) to achieve what it terms ultra-labour-saving and high-quality production.

At the venue in Hanover, Germany, 12-18 November 2023, Agritechnica will be offering a full range of farm equipment, solutions and innovations, not found in this breadth anywhere else in the world.

At the International Agricultural Machinery Show in Obihiro, the Agritechnica team presented the trade fair’s equipment range, from crop protection sprayers to drones, from tractors to autonomous equipment systems and from combine harvesters to digital assistance systems. The new machinery topics for 2023, including alternative power systems, forestry and self-contained farming systems, like vertical farming, will be discussion points at the booth.