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Agritechnica sees significant visitor interest

Agritechnica 2023 trade fair is already high. (Image source: Agritechnica)

Agritechnica, the worlds leading trade fair for agricultural machinery, will be held in Hanover, Germany, from 12-18 November 2023

With less than seven months to go, visitor interest in the Agritechnica 2023 trade fair is already high. Around 68% of visitors recently surveyed have already decided to visit the world's leading trade fair, which takes place later this year, while another 31% will finalise their plans in the next few months, according to the current survey of the Agritechnica Tracker. 

Regularly monitoring intentions and interests of visitors from the international agricultural industry, the Agritechnica Tracker last month surveyed some 2,200 potential visitors to Agritechnica from Germany, Europe and other international agricultural regions taking part in the online survey. 

"Precision farming, sustainability, environmental protection, automation, alternative power systems and electrification are topics that are currently highly relevant to the international agricultural machinery sector,” said Timo Zipf, Agritechnica project manager. “Under the guiding theme of 'Green Productivity', Agritechnica offers professional visitors a unique platform that presents technical solutions for the current challenges of international crop production.

"With its 23 halls and selected outdoor areas that are almost fully booked, the exhibition ground offers a comprehensive range of solutions featuring all the leading companies in agricultural machinery, as well as an international technical programme with expert discussions, conferences and new event formats." 

In addition to tractors, harvesting technology and technical solutions for soil cultivation and tillage, visitor interest is focussed on offerings related to fertilisation, transport, agricultural software and workshop supplies. Interest in the topic of robotics is also growing steadily.

Fully booked exhibition grounds with exhibitors from more than 50 nations

The Agritechnica exhibition site is almost completely booked. The DLG (German Agricultural Society) as organiser expects around 2,500 exhibitors from more than 50 nations. The exhibition programme will be supplemented by a technical programme with live events, demo shows and its ‘expert stages’ on topics such as smart farming, automation, connectivity, autonomous farm equipment and alternative drives. The International Dealer Lunch for ‘top-sellers’ and young professionals from the international agricultural machinery trade will celebrate its premiere and the DLG.Prototype.Club together with the ‘agrifood start-ups’ area will offer a platform for newly established companies and innovators.

In parallel, Systems & Components, the B2B marketplace for the international supplier industry of the agricultural machinery and off-highway sector, and the ‘Inhouse Farming - Feed & Food Show’, the new DLG platform for the self-contained agricultural and food systems of the future, closely networked with agricultural practice, will be taking place. In the run-up to Agritechnica,LAND.TECHNIK AgEng 2023, an International Conference on Agricultural Engineering organised by the Association of German Engineers (VDI), will be held on 10 and 11 November 2023.