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Aviagen discusses effective broiler and breeder management in first-ever virtual school

More than 480 attendees discussed current practices for effective broiler and breeder management. (Image source: Arisa Chattasa/Unsplash)

During the week of 3-7 August, Poultry breeding company Aviagen experienced a milestone – its first virtual production management school

The online school has seen 480 geographically and culturally diverse participants from all regions of the globe. Thus the virtual nature of the course extended the scope of the company’s knowledge sharing even further than the long-running physical school. The virtual school is one of many ways in which Aviagen uses technology to remain engaged and connected to its customers during the current COVID-19 pandemic.

More than 35 topics presented by Aviagen and industry experts explored best practises in poultry production that serves to enhance bird welfare, health and performance while enhancing chicken producers profitability. Among the highlights was a live ventilation workshop led by the Poultry Department staff from the University of Auburn.

Effective learning solution during COVID challenges

The virtual school encouraged lively discussions, exchanges of ideas and networking between participants while offering the convenience of engaging with the content at their own pace, from their homes and offices in their respective time zones and using the device (desktop, phone or tablet) of their choice. It also encouraged relationship building, with students being able to chat back and forth, as well as comment on classmates’ posts.

Staying connected with customers

Aviagen has been providing a variety of online events worldwide since the start of the pandemic, with the aim of staying in close contact with customers and offering them a forum to exchange experiences, ideas and information.

“The virtual production management school was very successful, and we benefited from a large amount of new information. Thanks to the Aviagen team for the effort and opportunity,” commented Islam Raslan of Tiba Poultry Grandparent Co.

“The lessons were great, covering topics that are widely discussed here in the UK. I enjoyed exploring the biology of the bird at the farm level, which is important to have a good understanding of. I will certainly be recommending it to colleagues and other professionals in the future,” remarked Milena Nikolic from Agromont.