CP Foods promotes digitisation for sustainable growth among farmers

The event aimed to empower its business partners and farmers to embrace digitisation. (Image source: Adobe Stock)

Charoen Pokphand Foods Public Company Limited (CP Foods) showcased advanced digital technology and agro-industry innovations worldwide at the CPF the NeXt Tech Show

The event aimed to empower its business partners and farmers to embrace digitisation, transforming their practices and ensuring food security while promoting long-term sustainable development in response to the digital era. This event showcased more than 100 state-of-the art digital technologies, applications and innovations for agriculture and livestock from more than 30 partner organisations across the globe. 

The opening ceremony was presided over by Prasert Poongkumarn, vice senior chairman of CP Group, and Adirek Sripratak, chairman of the Executive Committee of CP Foods along with CP Foods executives and customers nationwide. Rewat Hathaisattayapong, head of Feed Business at CP Foods, said the event was arranged to mark the 70th anniversary of CP Foods’ animal feed business.

The conference and exhibition aimed to introduce the latest global agro-industrial technologies, preparing business partners to be ready for the digital world under the theme 'Technology of the Future…for Sustainable Livestock Growth. Hathaisattayapong said the exhibitions and knowledge-sharing sessions at the two-day event allowed participants to discover the latest in digital agriculture and gain valuable insights from leading IT and digital agriculture experts. 

This aims to strengthen the company and its partners' competitiveness and promote sustainable growth. The company has continuously developed and applied innovation and technology to enhance the feed production process, ensuring the production of quality animal feeds that meet international standards. Additionally, the company distributes these products at appropriate prices for farmers, considering them as 'life partners.' 

With more than 100 digital agriculture innovations on display from more than 30 global partners of CP Foods, the NeXt Tech Show strives to inspire its feed business partners to adapt to the digital era. It put a spotlight on advanced digital platforms and applications, including robotics, Artificial Intelligence (AI), and the Internet of Things (IoT). Renowned IT experts and CP Foods experts shared their insights during the Tech Talk segment, including strategies for navigating disruptions and sustaining growth. CP Foods' executives also presented their vision for improving Thailand’s agro-industrial sector to the top rank of the global market.