EuroTier China exhibition sends positive signal to livestock and exhibition sectors

EuroTier China 2020With more than 12,000 livestock professionals attending the exhibition over the three days from 7-9 September, the second edition of the EuroTier China exhibition, held in Chengdu, China, offered relevant solutions from the feed sector as well as technologies from the pig, poultry, dairy and aquaculture fields, presented by 190 exhibitors from 13 countries

The Federal Ministry of Food and Agriculture (BMEL) played an active part at the trade fair, both with a dedicated German pavilion, offering Chinese visitors technical solutions and knowledge-sharing opportunities, and with its participation in the high-level opening ceremony, which it jointly sponsored with the German Consulate General in Chengdu, China.

A positive message to the exhibition sector

Taking place as a physical event, which allows the interactive and practical dialogue with companies that farmers thrive on, EuroTier China 2020 also sent a positive message to the exhibition industry, which has been particularly hard hit by the pandemic.

EuroTier China 2020 is one of the first international trade fairs in the agricultural sector to be held since the pandemic began six months ago. Through tremendous effort and tenacity, DLG’s Chinese partners NAHS and BTC have managed to make this trade fair possible this year. I wish to express my gratitude to them for giving it their all to make this event into a market driver - a perfect example of Sino-German cooperation,” said Peter Grothues, managing director, DLG Service GmbH.

“The high attendance figures of in-person visitors show that the trade show platform is still a favoured medium in the agricultural sector, even in challenging times. It sends a positive signal not only to the agricultural sector but also to the whole of the exhibition industry,” added Grothues.

EuroTier LIVE – a virtual exhibition reaching international shores

EuroTier LIVE was launched to allow visitors unable to travel to the trade fair the opportunity to access live interviews with experts and exhibitors, close-ups on technical solutions and a range of conference highlights. A business match-making service allowed real-time connections to be established. This proved a popular addition amongst registrants with many noting that it now offers them a chance to revisit the trade fair until the end of August because the content stays online.

A national meeting point for Chinese livestock experts

Not only is EuroTier an international trade fair, but it is also a national meeting place for Chinese livestock professionals, attracting delegations from feed and dairy associations from some 15 provinces. The Sichuan province is China’s top pig-farming province, which meant that all pig associations were in attendance.

Virtual and on-site technical programme beginning online in May and ending in Chengdu

Highlights from the on-site technical programme were the many expert presentations on antibiotic-free feed, driven by Chinese legislation, which eliminates the use of antibiotics in feed. African Swine Fever and how to rebuild the pig production sector was another topic high on the agenda. A Biogas Conference, Dairy Conference, Waterfowl Conference and a range of DLG Forums also took place.

Additionally, EuroTier China this year hosted a series of pre-trade show webinars that started in May this year and attracted 550 attendees from over 40 countries across the pig, poultry, dairy and aquaculture segments. Specialist topics in these webinars presented the implications of the COVID-19 pandemic, the impact of African Swine Fever (ASF) and government regulations on animal farming.

Highlights from these webinars and the technical presentations held in Chengdu are available online.

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
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