Food2China Expo 2024: driving food industry development and excellence for southern China

The Food2China Expo 2024 & the Guangzhou International Food and Ingredients Exhibition (GlFlF), alongside Wine to China Expo, Guangzhou (Jiangnan) International Fruit and Vegetable Industry Expo 2024 kicked off on 25 September in Area B of the China Import and Export Fair Complex, Guangzhou

Spanning 60,000 square meters, the Food2China Expo featured nearly 2,000 exhibitors from around the globe and attracted tens of thousands of buyers and visitors. Attendees were able to indulge in a culinary and beverage extravaganza, explore industry trends and envision future growth. 

At the opening ceremony, top management executives and executive directors from participating organisations delivered keynotes, sharing their vision for the expo as a premier international food exhibition whose location in Guangzhou makes it the perfect venue for connecting China with the global market. Around 200 high-level guests joined the celebration including acclaimed food and beverage professionals, officials from consulates general in Guangzhou and commercial organisations from nearly 20 countries, including Australia, Canada, Denmark, Belarus, Chile, Turkey, the Philippines and Singapore. They were joined by delegates from commerce agencies, trade promotion organisations, industry associations, and businesses across China.

During the exhibition, the Food2China Expo & National TOP Channel Selection Meeting, an event featuring over 30 leading private channels covering the full gamut of the industry, was held. These channels included community group purchasing organisations, community stores, brick-and-mortar chain stores, e-commerce companies, and influencers from popular short-form video platforms, including Douyin and Kuaishou.