The fourth event as part of the Hà Nọi Agriculture Fair 2023 took place from 21-24 December 2023, at AEON MALL Hải Phòng Lê Chân
The primary objective of this event was to bolster businesses by facilitating the introduction and promotion of consumer connections, exploring potential cooperation opportunities, and expanding market reach, while also seeking to tap into the modern retail distribution network of the AEON Group, promoting outlets for agricultural products, processed foods, OCOP-certified products, handicrafts, and exemplary traditional villages from Hà Nội and other provinces and cities. In addition, the fair also aimed to disseminate and promote safe agricultural products from Hà Nội to provinces, cities, and businesses across the country.
This fair showcased nearly 1,000 agricultural products, processed foods, OCOP (One commune One product) certified products ranging from 3 to 5 stars, handicrafts, and traditional exemplary villages with export potential. As the organiser, the Hanoi Promotion Agency (HPA) carefully selected representative products and specialities from the regions, showcasing the strengths of Hà Nội and other provinces and cities to potential partners and visitors.
Speaking at the opening ceremony, Bùi Duy Quang, deputy director of HPA, emphasised the continuity of the success of three previous fairs at AEON MALLs in Hà Nội. The fair contributed significantly to the development of the cooperative relationship between Hà Nội City and AEON Corporation, as well as between Việt Nam and Japan.