As an international meeting place for the green sector, the ongoing IPM ESSEN 2024 will showcase trends and products that have the potential to be particularly strong sellers
An important component of this is the Discovery Centre in Hall 1 A, where green stylist Romeo Sommers, will present POS concepts and retail innovations in a showroom and communication area atmosphere. This year, the focus is on 'Natural Grow,' where18 exhibitors will be providing inspiration on how companies can benefit from this trend in a very concrete way. Sommers will also be inviting visitors on trend tours through this unique creative exhibition area.
'Natural Grow' includes all facets of the megatopic of sustainability — from natural growth and responsible production to the integration of organically produced plants into the world of work and private spaces. With more and more business customers and end consumers consciously paying attention to these criteria while making their purchasing decisions, trade visitors can find out how they too can benefit from this trend.
One notable example includes Decowrap, which will be presenting sustainable packaging for flowers that not only looks elegant, but also reduces the ecological footprint. The Pots Company is another exhibitor that will be providing matching planters made from recycled materials. Besides showcasing its concept with the 18 participating exhibitors, the IPM Discovery Centre will also showcase its glass recording studio for the new IPM podcast, 'From the Greenhouse.'
To register for the event and for more information, visit: www.ipm-essen.de
