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IPM ESSEN prepares to celebrate its 40th anniversary in January 2024

The worlds leading trade fair for horticulture will take place for the 40th time at Messe Essen. (Image source: Messe Essen)

IPM ESSEN, the worlds leading horticultural trade fair is scheduled to take place for the 40th time from 23-26 January 2024 in Essen, Germany

The event will feature more than 1,400 exhibitors from around 50 nations showcasing their innovations in the exhibition areas of plants, technology, forestry and garden. The special anniversary edition under the motto Our heart beats green has numerous programme highlights in store for the international trade visitors, including numerous forums, congresses, competitions, tours, live shows, special shows and other side events focussing on current topics in the green industry. These will provide new inspiration for the upcoming business year, while also offering numerous networking opportunities. 

In 2024, IPM ESSEN will again occupy the entire exhibition centre in Halls 1, 1A, 2, 3, 4, 5, 6, 7, 8 and the Galeria, with the nations of Belgium, China, Costa Rica, Denmark, France and India, among others will participate with at least one joint stand. Moreover, the BGI Trade Centre in Hall 1 with 31 exhibitors will once again be the focal point for the international plant wholesale trade, while the joint Young Innovators stand in Hall 5, which is sponsored by the German Federal Ministry of Economic Affairs, will be focussing on German start-ups.

In the Green City in Hall 1A, the green trade associations will be presenting themselves in the Horticulture Info Centre and will be available to answer questions from member companies. The adjoining educational show Gardeners can do it! will shed light on the important and controversial topic of plant protection in 2024. 

Hall 1A is also the new home of the IPM Discovery Centre designed by Romeo Sommers in cooperation with the De Haan Group, where the IPM podcast From the Greenhouse will celebrate its premiere. In addition, the IPM Concept Store will be launched in Hall 5 for the second time in a row where sales promoting product ranges such as gifts, candles, cosmetics, spirits and garden gourmet will receive special attention. Commercial vehicles for horticulture will have their own special area at IPM ESSEN for the first time. 

Award ceremonies will also be taking place on the first day of the fair, with the IPM Innovation Showcase. New at IPM ESSEN is the Best Practice Award for the floristry and furnishings sector, which will take place in Hall 5, where all the products submitted will be on display.

For more information about the programme and tickets, visit: