Macfrut Digital sells out with 530 units, 400 exhibitors

EN macfrut digitalWith 530 units, 400 exhibitors, participants from four continents, Macfrut Digital, the business platform (Natlive) for professionals working in the fresh produce industry, will be held from 8-10 September

In addition to the exhibition part, there will also be an extensive programme of Forums, also available in English.

The Forums are one of Macfrut Digital’s major innovations and will be dedicated to exploring the main issues in the sector, and will also be available in English. Participation is free, subject to individual event registration, with no more than 300 participants.

The first Forum, ‘Goccia Verde: ANBI’s Sustainable Irrigation Project’, will take place on Tuesday, 8 September at 9.30am, organised by ANBI. At 11.30am the spotlight will be on the CAP at the Cia event entitled ‘The Italian Fruit and Vegetable Sector and the Road Towards the Green Deal: CAP, Innovation and Sustainable Chemistry’. The afternoon session will begin at 2.30pm with ‘The Opportunities Offered by the Officinal Plant Supply Chain’ organised by the Emilia-Romagna Regional Government and Apt. At 4pm, the spotlight will be on Acquacampus: ‘Saving Water with Irrigation Technology’.

On Wednesday, 9 September at 9am, a China-Europe debate on the fruit and vegetable sector will be held, during which buyers and exhibitors will share their experiences. At 11am, the Emilia-Romagna Regional Government and Apt will host a meeting entitled ‘The Future CAP for the Fruit and Vegetable Sector’. In the afternoon, at 2.30pm, ‘Innovation Technology in Horticulture: from Planting to Harvesting’, with Field Solutions. Subsequently, at 4.30pm, the Novamont Forum will be held, during which experiences and market prospects for biodegradable Mater-Bi sheets will be discussed.

On Thursday, 10 September at 9.30am, the “Biosolutions International Congress” will be held, during which supply chains will meet the biostimulants and biocontrol industry, with a special focus on the brown marmorated stink bug. At 11.30am, the ANBI forum Irrigation: Focus on Sustainability and Innovation” will take place, focusing on news and strategies available to agricultural entrepreneurs, with Italian experts in precision agriculture as speakers. In the afternoon, at 2.30pm, Greenhouse Technology:Hi-Tech for a New Greenhouse Horticulture’.


Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
T: +44 20 7834 7676, F: +44 20 7973 0076, W:

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