Mahindra Farm Equipment unveils OJA series tractors at AGRITECHNICA ASIA 2024

World’s largest tractor manufacturer, Mahindra, on 23 May unveiled their new OJA series tractors at this year’s AGRITECHNICA ASIA 2024 which took place from 22-24 May at the BITEC Exhibition Centre in Bangkok, Thailand

The unveiling commenced with a speech by Mahindra Farm Equipment Sector’s (FES) chief of international operations, Kedar Apte who introduced the Mahindra Group, while also highlighting the vision of the firm. “Our vision is not just about selling tractors and doing business, but what we want to do is to truly make a difference to the lives of farmers,” said Apte. “So, what we do at Mahindra is to transform farming and enrich lives.”

The event continued with a short audio visual presentation of the firm followed by a speech by the company’s head of ASEAN Operations, Sanjeesh Bera about their new lighetweight four-wheel drive tractor series Mahindra OJA. Bera explained that the name ‘OJA’ is derived from the Sanskrit word ‘OJAS’ which means ‘energy,’ emphasising that the farming solutions that the company is bringing today with Mahindra OJA, will deliver that powerhouse of energy to the farmers. 

While starting the Mahindra OJA programme in collaboration with Mitsubishi Mahindra Agri Machinery Japan, a customer-first approach was adopted, taking into account the insights that were received through numerous customer interactions across the company's target markets globally. Among these, the top five insights as elaborated by Bera include:

1. Unmatched productivity: Enabled through the tough Mahindra engine and superior engineering.

2. Automation to drive efficiency: Application of inputs like fertilisers and agrochemicals is enabled through three main Mahindra OJA technology packs namely, PROJA (productivity pack), MYOJA (connectivity pack) and ROBOJA (automation pack). 

3. Connected platform: In terms of taking after-sales support to the next level, getting service alerts for maintainence is enabled through GPS, telematics-driven report diagnostics.

4. Modern style and design: The look and design have been developed by the company's design studio based in the UK along with their partner Automobili Pininfarina GmbH in Italy.

5. Comfort and convenience for users: Enabled through suspension seats, adjustable steering and user-friendly operator controls. 

The following two platforms were launched during the event:

1. OJA Compact: Starts from 21-30 hp and comprises four models targeted mainly towards inter-row cultivation of row crops like sugarcane and horticulture.

2. OJA Small Utility: Ranges from 32-40 hp and comprises three models targeted towards the mainland paddy, wetland and dryland as well as orchard applications. 

Three OJA models namely Mahindra OJA 2130, 3136 and 3140, each having different technology pack combinations were on display at the event.

"The OJA tractor series has been tried, tested and benchmarked in both wetland and dryland applications in Thailand, and we are proud to say that the OJA tractors are ready to serve the ASEAN market, starting with Thailand farmers," concluded Bera.