Belgium-headquartered feed additives specialist Nutriad has announced the appointment of Liza Fan as new country manager in China
Liza Fan has more than 20 years of experience in the feed industry in China and worked for several international companies. Commenting on the appointment, Fan said that she will work to implement Nutriad’s practical solutions for feed intake, gut health, mycotoxin control and feed and food safety in China’s market, and hopes to quickly gain a big chunk of market share in China.
“The potential of the Chinese market for our products is very strong. Not only due to the size of the market but also because of the support our products and team provides to Chinese producers,” commented Erik Visser, CEO of Nutriad.
“Limited availability and changing quality of raw materials challenge intake, growth and performance. Cost of production challenges profitability of producers. Growing customer awareness and restrictions on use of certain products provide further challenges to the market,” Visser added.
“Nutriad is ready to partner with Chinese producers to address today’s and tomorrow’s challenges and share our insights,” concluded Visser.
The company has been active in China for many years under the brands FFI and NATS and recently invested in a new state-of-the-art production facility in Nantong. The company provides feed additive solutions for livestock and aquaculture to Chinese producers, supported by scientific data and technical management.
