Spotlight on meat and food processing on South East Asian market at 2021 event

VIV Asia Meat ProMesse Frankfurt New Era Business Media Ltd and VNU Asia Pacific have partnered to jointly organise ‘Meat Pro Asia’ from 10-12 March 2021 at Bangkok, Thailand

The show will take place on a biennial basis in co-location with VIV Asia – one of the leading international trade shows from feed-to-food in Asia.

Commenting on the event, Wolfgang Marzin, president and CEO of Messe Frankfurt Group, said, “Despite a challenging first half of the year, we continue to see the need to establish new trade fairs in emerging markets around the world. With an increasingly wealthy population of 600 million, the ASEAN region is an exciting prospect, with high potential for growth in sectors such as meat and food processing.”

“This new cooperation in Asia strengthens and completes, especially towards the downstream part of the supply chain - the already leading position of VNU in the Asian animal protein production business,” commented Albert Arp, Group CEO of Royal Jaarbeurs/VNU Group.

“Adding to an international network of events related to food processing technologies, Meat Pro Asia is Messe Frankfurt’s first venture in this sector in South East Asia,” noted Stephan Buurma, member of the board of management, Messe Frankfurt Group and managing director of the Asia regional head office. 

“We, therefore, see great potential to leverage our experience and sector expertise, including the resources of IFFA in Frankfurt, the world’s leading meat processing trade fair, for the benefit of the industry in South East Asia.”

Combining industry resources

“Working closely with Messe Frankfurt, we aim at attracting the top suppliers and buyers in the processing industry to Meat Pro Asia, establishing this exhibition as a top destination in the ASEAN region for meat processing and packaging equipment,” commented Heiko M Stutzinger, managing cirector of VNU Asia Pacific and director of VIV worldwide. 

“VIV Asia has witnessed a consistent growth during the recent editions of the food processing segment. By holding Meat Pro Asia alongside VIV Asia, and leveraging on the experience of Messe Frankfurt in this specific sector, we are going to provide the entire spectrum of food technology to trade buyers. We are confident that this new event will be a great success,” Stutzinger added.

Asia-Pacific is a vibrant market

Expected to grow by 4.7 per cent annually until 2023, the market for processed foods in ASEAN has been bolstered by the demands of a rising middle class. 

More important contributors to the industry’s growth trajectory are government policies which aim to convert Thailand into one of the world's top five food exporters by 2036 , thereby fostering a favourable trading and regulatory environment for Meat Pro Asia’s participants to benefit from when it opens its doors in March 2021.

Helping channel players from ASEAN and beyond gain access to the high potential market, Meat Pro Asia will focus exclusively on solutions that deliver meat from farm to table. This includes slaughtering, the full processing chain, packaging, labelling, cold chain logistics, quality control, hygiene, IoT and automation, waste water treatment and more. Visitors to the new show will include processing companies, food retailers, importers, exporters, wholesalers, manufacturers, agents, distributors and engineering firms.


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