VIV Europe 2022 to focus on feed industry

VIVEurope 2 marchVIV Europe will be the first animal husbandry event to take place live in Europe after the pandemic compromised trade activities

Organised every four years at the Jaarbeurs Utrecht venue, this is said to be the premium gathering of the animal protein sector for the production and processing of poultry, eggs, meat, fish and dairy. The event will be held from 31 May - 2 June in Utrecht. 

Registrations started

In a big boost to the business, the Netherlands, as recently announced by the Dutch government, is removing many Covid-related restrictions by the end of February. From February 25, international travelers are no longer required to quarantine. Moreover, all vaccinated travelers are exempted from the requirement of taking a PCR Test before departure. 

This means that VIV Europe can take place in May/June at its full capacity and host leading exhibitors in the sector from the globe, providing visitors with a complete show at Jaarbeurs venue, halls 7 to 12. 

Interested stakeholders can register to visit the event. This year, around 600 exhibitors and 25,000 visitors are expected to mark their presence at VIV Europe 2022. 

Clear focus on feed

The event is dedicated to the feed industry, which is also evident from its co-location with VICTAM International. The VIV Europe Feed to Food concept together with the strong network of VICTAM in feed technology and animal feed processing will deliver a complete platform to all its visitors. Additionally, VIV Europe carries a legacy of almost four decades. The first VIV Europe was organised in the Netherlands over 40 years ago. Since then, the organisers have developed a very well connected network of industry professionals from around the world. Global stakeholders are being invited to the event.

With the support of this ever-growing network, leading up to the show, VIV Europe organises various webinars under the title VIV Europe Feed Series. These webinars serve as a platform to gather key knowledge for your business. VIV worldwide has already started with its first in the series webinar last week along with its partner Orange Pig. It had eminent industry leaders sharing their technical knowledge and making room for an interactive session. Next in line are another three webinars in the months of March and April. The sessions cover topics about future food production for poultry, dairy, swine and aquaculture. These webinars allow visitors in advance to gauge the quality of industry leaders and the richness of content that will be further elaborated and will come live at the show floor from May 31 - June 2, 2022. 

The 2022 European Live Feed Congress, Strategies to Future-Proof Food Production, is scheduled to take place onsite on May 30, 2022 just a day before the exhibition opening. The high-level conference examines how science-based measures and new technologies used throughout the feed supply chain reduce and improve animal agriculture‚Äôs environmental footprint while delivering value to the consumer. Feed industry stakeholders attend this forum to glean leading-edge insights, best practices and proven feed additive solutions to address critical sustainability issues while maintaining productivity and profitability in poultry and livestock production.

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
T: +44 20 7834 7676, F: +44 20 7973 0076, W: www.alaincharles.com

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