MSD Animal Health, a division of Merck & Co., has announced its intention to acquire the assets of LIC Automation (LICA), from New Zealand-based, farmer-owned cooperative Livestock Improvement Corporation
LICA is a leader in automation and technology for the dairy industry. Specific terms of the agreement were not disclosed.
LICA, a privately held company in New Zealand, manufactures and supplies specialised, integrated herd management systems and milk-testing sensors for the dairy industry.
Farm productivity has become increasingly important on dairy farm. LICA’s automated offerings including Protrack technology solutions, enables dairy farmers to gather precise information on the health and milking habits of dairy cows, which supports their efforts in herd management, real-time milk analysis, animal evaluation and reproductive health and wellness. LICA products are available in New Zealand and selected European markets.
Rick DeLuca, president of MSD Animal Health, said, “Our portfolio of enhanced dairy farm management and livestock intelligence solutions for the dairy industry help address the evolving customer needs of dairy farmers and strengthen our leadership in shaping the future of animal health.”
“We are excited to add LICA’s products to our existing veterinary medicines, vaccines and health management solutions and services, as well as Allflex Livestock Intelligence’s digitally connected identification, traceability and monitoring products to benefit farmers and veterinarians,” said Pauline Calvert, Livestock Business Unit lead, MSD Animal Health, New Zealand.
LICA’s product portfolio joins Allflex Livestock Intelligence, the leading New Zealand livestock intelligence business. Allflex Livestock Intelligence is a complementary business that specialises in identification and monitoring technology that delivers real-time, actionable data and insights to help improve livestock management.
