Cobb has appointed poultry industry veteran Steven Xu as the general manager of Cobb China, effective 1 March 2021
Xu will manage the Cobb business in China and report to Dr Orlando Fernandez, managing director of Cobb Asia.
“I am thrilled to have Steven join the Cobb family to handle our China business,” said Dr Fernandez. “His experience and analytical skills are expected to help drive growth. I have known him for 15 years, and I don’t believe we could have picked a better leader to run the business.”
“It is an honour for me to join Cobb China,” said Xu. “Having been in close contact with Cobb for many years, I was always impressed with the team. I believe the potential of Chinese poultry business is tremendous and in Cobb’s ability to capitalise on the growth.”
Xu previously spent 33 years with one of the largest poultry companies in China where he held various leadership positions. He graduated from China Agricultural University with a degree in animal genetics and breeding.
