Novus International brings intelligent nutrition to animal protein industry

Novus International is looking to bring intelligent solutions to animal nutrition. (Image source: Adobe Stock)

Novus International, Inc., has announced the beginning of a new area of smarter solutions for farmers around the globe – intelligent nutrition

The global feed additive company hosted a press conference during the World Pork Expo in Iowa to reveal its comprehensive rebranding initiative. The changes reflect the 32-year-old company’s promise to deliver more to its customers and its commitment to providing solutions created through advanced technology, based on global scientific research that goes further to offer unexpected benefits to customers.

“Intelligent nutrition is how we support animal health and performance,” said NOVUS SVP and CCO, Ed Galo, from the Iowa State Fairgrounds. “Our novel combination of experienced people, insightful perspective, and smarter solutions allows us to put more into everything we create. Because we want to deliver more benefits that deliver more for producers. That’s intelligent nutrition.”

The NOVUS product portfolio includes solutions to challenges in the form of amino acids, organic bis-chelated trace minerals, organic acids, enzymes, and essential oils. NOVUS also leads the way in embedding functional ingredients in grain through INTERIUS technology.

According to Galo, NOVUS provides solutions and customer-focused services that are recognised for supporting reproductive performance, structural and gut health, and nutrient utilisation; optimising performance and sustainable protein production. But there is always something more.

“We’ve experienced significant growth since 1991,” he added. “In the last few years, we’ve honed in on what we can uniquely provide to poultry and livestock producers, nutritionists, feed mills, and distributors around the world – solutions offering something extra. Services and solutions that are made of more.”

“Just as producers are asked to do more with their poultry and livestock – more growth, more efficiency, more yield - our experience and our solutions offer more to help them reach their production goals,” said Abishek Shingote, NOVUS associate VP of global strategic marketing – technology & innovation.

NOVUS liquid and dry methionine solutions utilise the HMTBa molecule, which is a precursor to L-methionine. Because of this unique molecule, ALIMETs feed supplement, MHA feed supplement and MFP feed supplement are nitrogen-free and have properties of an organic acid benefiting overall gut health. Liquid ALIMET feed supplement requires virtually no handling thanks to the company’s automated inventory system for customers (AIMS). HMTBa is also the backbone for MINTREX bis-chelated trace minerals, highly bioavailable and absorbable organic zinc, copper, and manganese that allow producers to use lower inclusion of minerals in the ration while seeing the same or improved performance and growth. MINTREX is also a source of methionine through HMTBa. ACTIVATE nutritional feed acid is made from a blend of organic acids and HMTBa shown to reduce the survivability of certain pathogens in feed.

“These products provide more than what customers have come to expect from traditional organic trace minerals or organic acid solutions,” concluded Shingote.