Ethiopian highland coffee gains traction in Chinese market

In recent years, Ethiopian coffee has been gaining widespread popularity in the Chinese market, mainly through platforms such as the China International Import Expo (CIIE) as well as cross-border e-commerce

While Roasted coffee beans from the Ethiopian coffee brand Gera was showcased at the third CIIE, Ethiopian highland coffee with vibrant orange packaging was showcased at an e-commerce live stream during the fifth edition of the expo. As the popularity of Ethiopian coffee kept growing, online sales of the product saw a surge of 300% during the expo’s sixth edition. 

Expressing great delight, Ethiopian ambassador to China, Tefera Derbew Yimam, noted that China has become one of the primary importers of Ethiopian coffee. "The embassy will continue to facilitate Ethiopian business participation in the expo," Yimam said.

Besides coffee, other products like sesame seeds and green beans from Ethiopia have also made their way to supermarkets, stores, and retail markets in China. 

The seventh edition of CIIE is scheduled to take place from 5-10 November this year in Shanghai, China. For more information, visit: https://www.ciie.org/