Leiber unveils new brand image

Leiber Logo VektorA fresh logo and website has been presented for the brewers’ yeast specialist

Leiber has carefully refreshed thier word/image logo to represent the modern positioning of the medium-sized specialist in brewers’ yeast.

In addition to the logo, Leiber’s online presence has also been given a fresh update. The new website www.leibergmbh.de offers customers, business partners and those who are just curious an easy overview, transparent navigation and an in-depth insight into the company, career opportunities, markets and solutions: biotechnology, food, nutraceuticals, livestock and pets.

The new website is relaunching in parallel with the Food Ingredients Europe trade fair, which takes place from in combination with the Health Ingredients trade fair. Leiber will attend for the first time with an exhibition stand in the new design and present its product solutions for life sciences – in the fields of biotechnology, food and nutraceuticals. A focus will be on the latest developments in protein concentrates, which offer innovative potential uses for current food trends.

Until now, this malting barley was depicted in the company’s word/image logo. The new logo features a seedling, simultaneously intended to represent yeast and renewable raw materials in general. After all, sustainability forms part of the core concept of the company, which has been upcycling brewers’ yeast from the brewing process from as early as 1954. Leiber has chosen to focus on sustainable processes, from purchasing, production and administration to logistics.

Compared with the old logo, the core elements have been preserved and given a modern interpretation: the diamond around the seedling is no longer completely orange, but is highlighted with a thin line to show transparency and openness. This impression is also reinforced by the gap in the diamond’s outline. Leiber have adjusted the font and colours slightly to maintain the connection to the previous presence.

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
T: +44 20 7834 7676, F: +44 20 7973 0076, W: www.alaincharles.com

twn Are you sure that you want to switch to desktop version?