TOMRA, one of leading providers of sensor-based sorting technology, has further strengthened its set-up in China’s fast-growing market under its long-term development strategies in the region
Since establishing the first subsidiary in China in 2010, TOMRA has been actively increasing its investment and business activities in this dynamic market. Presently, TOMRA has three businesses operating in China such as food sorting and grading, recycling sorting and beverage container collection.
TOMRA’s business activity in China ranges from business development, product management, R&D, assembly, sales, service and application validation in the local test centres. After expanding TOMRA’s fresh fruit and vegetable grading state-of-the-art manufacturing site in Kunshan, TOMRA further reinforced its engineering team in China and expanded its technology centre in Xiamen.
Sustainable development a national focus in China
As a driving force in technology innovation in the recycling and food processing industries, TOMRA is discovering that its leading technology and industry expertise are becoming increasingly popular and important in the local market. To prepare for the new opportunities created by China’s transformation, TOMRA has been strengthening its organizational base in this vibrant country.
Envisioning TOMRA’s contribution in China’s shift to sustainable development, Jacob Rognhaug, general manager at TOMRA China, said, “During China’s transformative development, more innovative technologies are needed to address the challenges of efficient use of resources, environmental protection and the provision of high-quality food.”
TOMRA developed a comprehensive China strategy in 2015, which includes establishing a local R&D team, setting up a local service network and strengthening local production.
In addition, TOMRA enhanced its engineering capability in China by extending its technology center in Xiamen to support product and application development. Today, the technology center in Xiamen covers 5000 sq m, hosting about 150 employees, tripling the number of staff that were employed in 2015.
