Trelleborg tires: smarter pressure, better yields

At the BASF Demo Day held at Hurcott Farm, Trelleborg Tires brought its cutting-edge VF (Very High Flexion) tire technology to life in a dynamic field demonstration that showcased the real-world benefits of smarter pressure management.

Hosted by the Doble family, the event allowed farmers and contractors to witness firsthand how adjusting tyre pressure between field and road can significantly improve performance, productivity, and long-term soil health.

Leading the demonstration, Craig Churstain, Trelleborg’s sales manager highlighted the often-overlooked power of proper pressure adjustment. Lower pressures in the field reduce soil compaction, while higher pressures on the road improve fuel economy and tyre longevity — offering a simple but powerful route to efficiency.

At the heart of this innovation is Trelleborg’s VF technology, which allows tyres to carry the same load at lower pressures, spreading weight more evenly and protecting soil structure. This, in turn, supports better root development, healthier crops, and improved yields over time.

Enhancing this further is Trelleborg’s ProgressiveTraction tread design, engineered to increase grip, reduce slippage, and ensure better self-cleaning in muddy or mixed terrain. This dual-anchor lug system ensures optimal performance both in the field and on the move, helping farmers save on fuel and extend tyre life.

Backed by a 5,000-hour performance warranty through its Premium Care Program, Trelleborg’s technology isn’t just about tyres — it's about delivering confidence and reliability for farmers under increasing economic and environmental pressures. As Churstain said, “Farmers today are under constant pressure to do more with less. Our mission is to provide tyre solutions that not only perform in the toughest conditions but also support a more sustainable and profitable farming model.”

The demo, supported by C&O Tractors and their Massey Ferguson fleet, reinforced how pairing advanced tyre solutions with high-performance machinery can create meaningful gains in both efficiency and sustainability.

With a strong focus on innovation, practical performance, and long-term value, Trelleborg Tires is proving that tyre technology can play a crucial role in the future of agriculture — turning every revolution into a smarter one.