Organised by IFEMA MADRID and FEPEX, Fruit Attraction 2024 will be held from 8-10 October in Madrid
Under the theme 'Discover the Essence of the Sector,' leading trade event for the fruit and vegetable sector, Fruit Attraction 2024 will be organised around four exhibition areas, with the most widely represented one being 'Fresh Produce' followed by 'Auxillary Industry' and 'Fresh Food Logistics'. A new feature in this edition which will bring together the Biotech Attraction and Smart Agro sectors is 'Innova&Tech'. This area provides a space for companies focused on innovation, research and technological development in plant genomics.
This year's star product is avocado. In addition to the Avocado from Spain Congress, the trade fair will also host other activities including a league where students from Spanish hotel and catering schools will compete in a show cooking session led by Daniel del Toro, as well as different workshops and demonstrations.
The upcoming edition of the fair will continue to implement initiatives aimed at boosting sales, promotion, development, and growth of exhibiting companies.The International Buyers Programme will be joined again by the Guest Importing Countries initiative with China and Saudi Arabia as the main focus. This will promote trade relations between the countries of the European Union and these non-EU markets, backed by a full programme of round tables, guided tours of the fair and B2B sessions.
Moreover, with the Innovation Hub and Fruit Next being the areas dedicated to innovation and new business developments in the industry, Fruit Attraction will once again host the Innovation Hub Awards, which have become a fundamental event for supporting the business entrepreneurial commitment in the industry. The event will also present the Best Stand Awards as a new feature, recognising the exhibition spaces that stand out for their creativity and design in one of the three categories: Autonomous Communities and Institutions, countries and regions, and companies.
The fair will also become a centre of knowledge with the Forums, offering a complete programme of technical sessions characterised by a wide variety of content, as well as the high level of the participants and speakers. Among others, Fruit Attraction will be hosting the congresses Grape Attraction, Biofruit Congress and Fresh Food Logistics The Summit.
For more information, visit: https://www.ifema.es/en/fruit-attraction
Fruit Attraction 2024 to open its doors in Madrid this October
The upcoming edition of the fair will continue to implement initiatives aimed at boosting sales, promotion, development, and growth of exhibiting companies. (Image source: Fruit Attraction)
