The 20th Hortiflorexpo IPM China will start in Peking from 10-12 May 2018, focusing on the future growth opportunities in the horticultural market across the region
In 2016, the event attracted about 680 exhibitors. More than 800 exhibitors from 30 countries will show their innovative products in the Plants, Technology, Garden Features and Floristry areas this year.
Furthermore, a first-class supporting programme is set to attract the trade visitors into the new China International Exhibition Centre.
As the demand for living greenery is rising in China, the sector is booming. On the one hand, the government has instigated numerous environmental protection projects and on the other hand, flowers and plants are developing into lifestyle products in the population.
Organised by Messe Essen together with China Flower Association and China Great Wall International Exhibition Co., Ltd., Hortiflorexpo IPM China is expected to attract visitors from Germany, the Netherlands, Colombia and Ecuador.
“In China, cities should become greener in order to counteract the air pollution. At the same time, the people are yearning for tranquillity and relaxation oases,” said the organiser.
On precisely these subjects, the first-class supporting programme will offer the visitors new findings on 11 May. One example which may be cited is a forum which will focus on the subject of "Vertical Gardening" as an answer to urban greenery in densely populated areas. Another forum will discuss sales concepts with which the trade can meet the customers' needs in a tailor-made way and thus raise the turnover.
During the event, top international florists will compete and the winner will be announced on the last day of the fair.
