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Ace Aquatec appoints Fresh by Design as its first distributor in APAC

Ace Aquatec’s in-water electrical stunner with its 100% stun rate is said to have a proven track record in improving fish welfare and reducing stress at harvest. (Image source: Ace Aquatec)

Aquaculture technology specialist Ace Aquatec has appointed Australian equipment supplier Fresh by Design as its first distributor in the Asia Pacific (APAC) region

The partnership is expected to see Fresh by Design supply the company’s award-winning stunners to its customers across Australia and New Zealand. This will include equipment for Salmon, prawns, and smolt stunning.

Ace Aquatec’s in-water electrical stunner with its 100% stun rate is said to have a proven track record in improving fish welfare and reducing stress at harvest. Fresh by Design, with a team of experienced aquaculture professionals, will be offering consultancy to fish farmers interested in adopting higher welfare standards and trialling the products.

Ace Aquatec’s chief sales and marketing officer, Tara McGregor-Woodhams, commented, “Our electrical stunners have already gained a lot of attraction in the APAC region as the discussion around ethical farming continues to be a key topic for many supermarkets, producers, and end consumers.”

“We’ve seen a ton of demand for our salmon, prawn and smolt stunners in the last 12 months so we’re very excited to partner with Fresh by Design who are well regarded and positioned to roll out and service our leading-edge technology in the region,” Tara added.

Fresh By Design General Manager, Lachlan Bassett said, “We’re looking forward to representing Ace Aquatec in our region where we have a long and successful history of providing system design and high-quality equipment to our customers. We always recommend technology that helps our customers become more productive, profitable and ethical, so we are thrilled to be working with Ace Aquatec who tick all those boxes.”