Hamlet Protein, global producer of specialty ingredients for young animal nutrition, has hosted a series of online events to engage with customers and business partners on topics ranging from animal nutrition and health to change management
The sessions saw record attendance and were much appreciated in times where travel restrictions have brought physical meetings to a standstill.
In China, Hamlet Protein hosted an online event for the Chinese feed industry. Dr Eugene Li, technical director, APAC, for Hamlet Protein, presented a range of topics related to piglet feed formulation. Following an online poll in preparation of the event, a number of topics was selected for discussion. There was a clear interest in learning about novel ways to address the upcoming ban of AGP-s in China. The experience of Hamlet Protein in Europe in general and Denmark in particular, proved to be very valuable for the participants. The session recorded more than 20,000 attendees.
Following the huge success, Hamlet Protein will present a series of online seminars and meetings in China in the coming weeks, with topics ranging from feed management of Danish breeds, sow milk replacer formulation to the impact of anti-nutritional factors in soy products.
A completely different focus was on display when bestselling author and behavioural scientists Dr Ben Tiggelaar presented a lecture titled “From good ideas to real results.” Tiggelaar highlighted that changing behaviour of people is crucial to successfully changing an organisation. The variety in questions and observations during the sessions clearly reflected the different cultural backgrounds of the participants. The drive to successfully implement changes was the common denominator.
Hamlet Protein CEO Erik Visser commented, “Online events, whether for group sessions or smaller meetings, have proven very effective in continuing our technical support to customers around the world. At the same time, we want to be more than a partner on nutrition and health alone and provide some new insights to our business partners, when most of them are working from home. Seminars on leadership and change management have been very much appreciated as an interesting diversion in this challenging period.”
