Asia drives the next wave of global poultry trade

Poultry is steadily becoming the most dynamic segment in the global animal protein trade, driven by rising demand, shifting consumption patterns, and expanding production.

According to the latest report from the US Department of Agriculture, changes in supply and trade flows are reshaping the global poultry market, with Asia playing a central role.

China is at the forefront of this transformation. Its poultry production is expected to reach 17.3 million tonnes in 2026, overtaking Brazil and closing the gap with the United States. This growth has been supported by large scale integrated farming, increased breeding stock, and continued government backing. While production is rising quickly, domestic consumption remains relatively moderate, encouraging producers to look outward.

As a result, China is expanding its presence in export markets. Shipments are forecast to reach 1.4 million tonnes in 2026, nearly three times the level seen in 2020. Having become a net exporter in 2024, the country is steadily increasing its share of global trade. At the same time, its traditional markets such as Japan and Hong Kong are no longer as dominant, making way for emerging buyers across Southeast and Central Asia.

Countries like the Philippines, Cambodia, and Malaysia are now key destinations. Demand in these regions is growing rapidly, largely due to affordability and changing diets. Newer markets such as Kyrgyzstan, Russia, Afghanistan, and Iraq are also contributing to this expansion, showing how far China’s reach now extends.

There has also been a noticeable shift in the type of products exported. Frozen cuts and whole birds are becoming more common, replacing processed items. This aligns with demand in developing markets where lower priced and simpler products are preferred.

Despite its growth, China faces barriers in several major markets, including Europe and parts of the Middle East. This means competition with established exporters like Brazil and Thailand is intensifying, particularly in price sensitive economies.

Overall, poultry is becoming a key driver of protein consumption across Asia. As demand continues to rise, the region is set to play an even bigger role in shaping the future of global trade.