Aviagen strengthens Malaysia’s poultry industry

Aviagen has reaffirmed its commitment to the Malaysian poultry sector by sponsoring the 2026 reprint of the ‘Guidebook on the Malaysian Poultry Industry – The Way Forward’.

The publication is widely recognised as an important reference tool for policymakers, researchers, and industry participants, helping to guide structured and coordinated development across the national poultry value chain.

The updated guidebook was officially launched during a seminar held in Kuala Lumpur on January 22, 2026. The event was organised by the Malaysian Productivity Corporation and the Agro Food Productivity Nexus, working in collaboration with the Federation of Livestock Farmers’ Associations of Malaysia. The seminar, titled ‘Transforming the Poultry Industry Through Productivity, Technology, and Talent’, attracted more than 100 participants from across the poultry sector, including integrators, farmers, feed manufacturers, suppliers, and government officials.

As part of the programme, Aviagen demonstrated its commitment to openness and knowledge sharing through a virtual presentation titled ‘Poultry Breeding for Better Performance and Disease Prevention’. The session was delivered by Dominic Elfick, Marketing Manager for Aviagen Asia Pacific. During the presentation, Aviagen outlined its balanced breeding philosophy, highlighting the importance of sustainable traits, bird welfare, and consistent long term performance in building resilient poultry production systems.

Aviagen’s role in advancing industry best practices was further recognised during the event when the company was cited by the Department of Veterinary Services as a leading example of compartmentalisation. The department encouraged broader adoption of this approach, which is based on shared management standards and strong biosecurity practices across groups of production units. Compartmentalisation plays a key role in allowing international trade to continue during the event of a notifiable disease outbreak.

Keat Fu, Senior Technical Services Veterinarian for Aviagen Asia, attended the seminar alongside other members of the Aviagen team. He noted that the event provided valuable opportunities to engage directly with industry stakeholders. Feedback from attendees reflected strong support for Aviagen’s focus on sustainable performance, welfare centred breeding strategies, and close collaboration with the wider poultry industry in Malaysia.